Apple Inc. Integrated Marketing Communication Essay

orchard apple tree Inc. Integrated Marketing Communication - Essay ExampleThe benefaction study would analyze the business strategies of Apple Inc one of the most formidable provokers present in the market. The choice of the makeup assumes significance considering the magnanimous image of the brand that is known as a synonym for innovations in the business markets. Origin Growth and History of Organization Apple Inc is a US based transnational organization engaged in manufacture of digital electronics and computer hardw ar equipments. The federation was founded in the year 1976 by the name of Apple Computers Inc and since then it has self-aggrandising into a mammoth organization with a formidable brand image. In the year 2007 the bon ton renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the juvenile York Stock Exchange. The company is presently headed by Steve Jobs one of the most dynamic business leaders of the modern world. The com pany is known for its innovations in technology and delivery out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers ilk mackintosh (Apple, 2011). Analysis of Companys Vision and Mission Statement The mission and vision of the organization is to be an innovative market player that manufactures products that are unique, distinctive and highly innovative in the market. The main mission statement of the organization is an apple at every desk (Birnbaum, 2009). The company aims to create innovations that are round-eyed yet elegant and are highly technology intensive. The companys mission is to provide the best quality and innovative products to customers across the globe. The company aims to be a global leader in its product category and has accordingly made a global strawman by having a dedicated presence in almost all the major economies of the world. The vision and mi ssion statements can be largely correlated with its business strategies that involved launch of products like I-phones, I-pads that are highly technology intensive and have attracted a huge attention from the target market audience by virtue of their innovative features. increase Portfolios Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. Apart from the companys traditional products like Mac the company also manufactures a range of other products including iPods, iPhone, and iTunes. IPods include portable music players that have a sleek design and highly attractive features that allows auditory sensation as well as video files to be run by the user. I phone is yet another innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent fine art and computing options. The delightful looks make it an attractive option for any individual. Apple also made a foray into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as personal computers. In addition to this the company has also produced software