Why Human Resource Is Dead Article Example | Topics and Well Written Essays - 500 words

Why Human Resource Is Dead - Article Example The idea of thinking of employees as capital assets is antiquated but for many, it’s not enough to simply talk about how HR is changing and what the new role of HR is. Companies are dropping the term â€Å"human resources† altogether and are shifting towards more â€Å"people-centric† terms. Titles such as chief people officer, VP of people operations, head of talent, chief talent officer, and others are becoming more commonplace and titles such as Chief Human Resource Officer are starting to fade away. This isn’t a new thing, some companies have had these titles and departments for several years already but now that the conversation around the future of work has taken center stage, I’ve seen this transition accelerate dramatically. It might sound superficial, after all, simply calling the same function something else doesn’t mean anything will change. Consider Cisco’s recent change of their Chief Human Resources Officer Francine Katso udas to Chief People Officer. Many other examples of this change exist at companies all over the world, here are a few: Laszlo Bock is SVP of People Operations at Google, Susan Chambers is EVP of the Global People Division at Walmart, Pat Wadors is the SVP of the Global Talent Organization at Linkedin, Anne Byerlein is the Chief People Officer at Yum! Brands and the list go on and on. I don’t view renaming the department as any kind of solution but I do see it as the first stepping stone for an organization to commit to making the change.

American Bar Association, Section of Environment, Energy, and Resources Essay Example for Free

American Bar Association, Section of Environment, Energy, and Resources Essay The utility that is currently regulated by a regulatory commission or agency is electricity. The state, federal and local agencies regulate electricity that is delivered to the consumers while at the same time determining the rate of return for the utility. One of the major bodies that perform the duty of regulating electricity rates is the Federal Energy Regulatory Commission (FERC) (McGrew, American Bar Association, 2009). Regulation of electricity as one of the commonly used utility is done by regulatory agencies and authorities that determine the prices that are charged. Apart from the regulation of prices of electricity that consumers are charged, the regulatory authorities also determine the terms of service to the consumers, the budgets and the various construction plans that have been put in place (McGrew, American Bar Association, 2009).                  Electricity is a crucial utility that needs to be regulated so as to ensure the protection of the consumers from unscrupulous retailers of the utility (McGrew American Bar Association, 2009). The regulatory rules laid down help in setting the retail rates that are charged on consumers while at the same time helping the retailers to recover the various expenses that they have incurred hence provide them with a rate of return on its capital that can be considered to be â€Å"fair.† Regulation of electricity retail rates by government agencies and regulatory commissions is also faced with the problem of allocating the common costs that are involved in the regulation (McGrew, American Bar Association, 2009).                  Furthermore, the utility’s rate of return for the retailers is also affected by the politics, whereby this allows latitude that is involved in the setting of rates for the different consumers in the market (McGrew, American Bar Association, 2009). The regulation by the government as well as the regulatory agencies and commissions also require that the utility serves all the customers as well as be able in planning expansion and additions of facilities for the purpose of anticipating growth in the market (McGrew, American Bar Association, 2009). Deregulation has been part of the strategy that has been found to have some impact on the supply of electricity as well as the rates charged on electricity supply and distribution.                  According to the â€Å"Federal Power Act† (McGrew, J. H., American Bar Association, 2009), the wholesale price of electricity in addition to the charges on transmission, needs to be based on the costs of production (McGrew, American Bar Association. (2009). However, due to deregulation, the FERC tends to accept the prices that are set by the markets as long as the set standards by the agency are met. The main reason for this acceptance of prices set by the markets is to encourage and support competition within the industry and reduce monopoly (McGrew, American Bar Association, 2009).                  The deregulation of the industry in general makes economic sense in that when there is sufficient competition. Competition within a market helps in the provision of quality service to consumers because each of the suppliers tries their best to attract customers (McGrew, American Bar Association, 2009). Therefore, it means that the rates charged on consumers will not be as high as when there is monopoly in the industry. The general policy by FERC of wanting to expand the role played by the markets as well as increase deregulation makes economic sense in terms of revenues that suppliers will make as well as a healthy market for consumers (McGrew, American Bar Association, 2009). Reference McGrew, J. H., American Bar Association. (2009). FERC: Federal Energy Regulatory Commission. Chicago, Ill: American Bar Association, Section of Environment, Energy, and Resources. Source document

Left-side Ureteric Colic Case Study

Left-side Ureteric Colic Case Study Case Study – Group B Introduction A 46 year old secretary was admitted to emergency with left-side ureteric colic. She had a similar case 3 years ago and she passed a small calculus spontaneously. She has been taking cimetidine (for the last 6 months), for dyspepsia treatment. Physical examination revealed a tenderness in the left loin. Symptoms Left-side ureteric colic. Small calculus passed spontaneously (3 years ago). Tenderness in the left loin. Medication Taken Cimetidine (last 6 months) for dyspepsia treatment. Serum Results (compared to ‘normal’) Creatinine 150 umol/L (50-110) Na+ 141mM (135-145) K+ 4.2mM (3.5-5.1) Total CO2 20nM (23-29) Urea 8.1Mm (4.0-8.2) Albumin 40g/L (35-50) Calcium 3.49mM (2.1-2.5) Phosphate 0.60mM (1.0-1.5) ALP Activity 160U/L (20-140) Results that differ from ‘normal’ levels are underlined. Suspected/Differential Diagnosis This patient has been admitted to emergency with 3 major symptoms, all of which occurred within the last 3 years (symptoms are stated above). Along with this the patient has been subscribed cimetidine for the last 6 months which is advised to not be taken when the patient is known to have kidney problems, this could potentially be increasing the problematic symptoms. The most recent symptom, to which the patient was initially admitted, is left-side ureteric colic. This is caused by movement of the calculus that produces unpleasant sensations of abdominal pain often in waves (colicky) or sometimes a constant pain, both of which will typically move until it reaches the hypochondrium (or groin area). This supports the results from the physical examination which state that there was a tenderness in the patients left loin, due to the movement of the calculus and pain from there-forth. These symptoms are most commonly developed after passing of a kidney stone, such as the small calculus that this patient passed 3 years ago. These stones can be static or moving, the latter of which can be more painful and cause more symptoms as it travels. Renal calculi are generally formed when the urine is overly saturated with minerals and salts such as calcium and others. This is supported by the patient’s blood-serum results which indicate a high amount of calcium (3.49mM) where the ideal level is around 2.1-2.5mM. Kidney stones are primarily made out of 60-80% calcium, so the excess amount found in the patient’s blood can easily result in a build-up of a calculus. In addition to the excess of calcium, there is also an excess of other substrates in the blood. One of which is creatinine which is ideally found between 50-110 umol/L but the patient contains excess of 150 umol/L. High amounts of creatinine is known to effect the ability for the kidneys to filter fluid within the body. This will lead to a build-up of certain substrates in the blood such as the calcium mentioned previously. Therefore, high amounts of creatinine can cause a ‘domino effect’ where high amounts of creatinine = high amounts of other substrates, this could cause major problems in the body if not treated immediately. Also within the results of the patient’s blood-serum test is the abnormality of low amounts of CO2 (20nM) known as hypocapnia, this is can be used to indicate that the patient may be beginning to show signs of kidney failure. Similarly, low amounts of phosphate are shown (0.60mM), this is also an indication of kidney failure due to inadequate filtration of substrates by the kidney to be excreted as urine. The parathyroid hormone (PTH) regulates the amount of phosphate and calcium in the blood, typically the substrates react oppositely: as phosphate increases, calcium will decrease. Due to there being a great excess in calcium the PTH hormone reacts to decrease the amount of phosphate in the blood serum. Finally, as phosphate is used to repair bones, help the function of nerves and muscle contraction, low amounts of it can cause a severe problem in the patient. This links into the high amounts of ALP activity that are found in this patient’s blood-serum at 160U/L which can be caused by stones such as the small calculus being obstructive. This can lead to problems with bones, which being linked to low amounts of phosphate also, could cause severe problems in the patient and even bone cancer. However, high amounts of ALP have been found in women in the third trimester of pregnancy, which could be the case with this patient, but this is currently unknown. Further Tests to confirm the diagnosis Urine examination can be used to find if there is any blood in the patient’s urine (haematuria) which often occurs after passing a stone. Also the pH of the urine can be examined to indicate either the urine is ‘normal’, acidic (8.0) indicating that an infection could be present from organisms such as Proteus or Pseudomonas. As well as this, the urinalysis can show substrate crystals such as calcium oxalate- quite likely due to excess calcium in the patient. Imaging (X-ray, Ultrasound etc.) Firstly, KUB x-rays can be used to show abnormalities in the kidneys, ureters or bladders, these are indicated by dark shadows in the renal-tract but can be mistaken for phleboliths which is venous and not a form of calculus. Ultrasounds are easy and quick and does not use any form of radiation, this method will indicate stones that are of 0.5cm in diameter or larger. Next, Intravenous Pyelogram (IVP) provides a clear outline of the urinary tract system and shows-up many indicators of kidney problems such as mild hydronephrosis, however this test can cause unwanted reactions in the patient that are best avoided. Finally, a test for the PTH hormone can be undertaken with the calcium, phosphate and ALP blood tests. This will help to identify hyperparathyroidism, which is a hyperactivity of the hormone, as well as finding the cause for the high amounts of calcium in this patient. Treatments and Prognosis The patient that is suffering from left-side ureteric colic, small calculi and tenderness in the left loin should drink plenty of liquids, primarily water. This will encourage any further renal stones to be passed and it will also begin to reduce any possible damage to the functionality of urinary/renal tracts. If there are further stones found in the patient (possible due to high calcium amongst other substrate fluctuations) then with liquids they should pass spontaneously, unless they are large in-which they will need specific removal that could involve surgery. Spontaneous movement and passing of stones may take as long as 40 day so the patient is likely to be under a lot of pain that is often compared to being worse than child birth, therefore pain killers such as paracetamol at a standard dosage of 1 or 2 tablets up to 4 times a day for an adult such as this patient, may be required to alleviate the pain. If by taking further tests, such as the urinary examination, it is found that the patient is suffering from an infection (pyonephrosis) then treatment is required such as percutaneous nephrostomy. This is usually an emergency procedure that is used to relieve an obstructed and infected renal collecting system by percutaneous puncture with ultrasound guidance. Also, Medical Expulsive Therapies can be used such as calcium antagonists. These work by blocking the calcium ion channels to supress the fast component for contracting the ureter, this in turn will help relax the smooth muscles and help stones to pass more easily. Overall, the patient is likely to be in a lot of pain for some time, therefore, strong painkillers will be required and if in the case of infections then antibiotics could also be necessary to overcome the patient’s symptoms and to finally be cured. References Clinical chemistry-Marshall, William J.,Bangert, S. K.,Lapsley, Marta2012. Referenced 05.01.14 Clinical biochemistry: an Illustrated Colour Text-Gaw, Allan, eauthor2013. Referenced 05.01.14 Royal College of Physicians and Surgeons of Canada. Normal Values. Referenced 05.01.14 [royalcollege.ca] Salman S, Castilla C, Vela N R. Action of calcium antagonists on ureteral dynamics.Actas Urol Esp1989. [PubMed] Referenced 05.01.14 Freeman SJ, Sells H, Investigation of loin pain, Imaging (2005) 17, 19-33, British Journal of Radiology. Referenced 05.01.14 Miller OF, Kane CJ; Time to stone passage for observed ureteral calculi: a guide for patient education. J Urol. 1999. Referenced 05.01.14 Amiel J, Choong S; Renal stone disease: the urological perspective. Nephron Clin Pract. 2004. Referenced 05.01.14

Tritt’s View of Young Goodman Brown :: Young Goodman Brown YGB

Tritt’s View of â€Å"Young Goodman Brown† In the article, â€Å"‘Young Goodman Brown’ and the Psychology of Projection†, Michael Tritt critically analyzes Nathaniel Hawthorne’s â€Å"Young Goodman Brown† to construct the process of how Hawthorne regards Goodman Brown’s behavior. Tritt examines the phenomenon of projection in psychology and believes that â€Å"Brown’s compulsive condemnation of others, along with his consistent denial of his own culpability, illustrates a classically defined case of projection† (116). He defines projection as an unconscious process when a person projects their own traits or desires onto other people, thus representing a false perception on whom the projection is made. Tritt perceives Goodman Brown’s withdrawal is from the persuasion that he has not fallen in with his devilish community, thus Goodman Brown projects his guilt to them in an attempt to escape a guilty subconscious. While Goodman Brown is in the forest, he locates his anxieties upon the community that he lives in. The experience in the forest actually depicts Goodman Brown’s own evils. Tritt refers to Goodman Brown snatching away a child being catechized by Goody Cloyse: If Brown truly conceives of himself as fallen, why would he snatch the child from one fiend to yield yet another, namely himself? Brown must believe himself untainted, or at least less tainted than various members of his community. (115) Michael Tritt believes that Brown’s anxieties inevitably stick within his subconscious forever. The anxieties suggest a psychological design with aspects of misperception and false perception to reveal a projection process. Tritt asserts that Goodman Brown’s evil is located in others, and Brown believes himself to be without guilt although his desires are still in his subconscious. It is a â€Å"vice-like grip with which such process is paralyzing, indeed terrifying† (Tritt 116). Undoubtedly, Michael Tritt uses a psychological strategy to critically analyze â€Å"Young Goodman Brown†. He carefully constructs his criticism through quotes from other critics and the short story. Sigmund Freud is also quoted because he theorized the projection process.

Teachers should assign homework to students

â€Å"Homework†. The mere mention of this word would send groans and moans rippling through the classroom, as if the world has come to an end. Although majority of the students tend to view homework negatively, there are prominent reasons why teachers assign homework despite protests from students, concerned parents and irrational researchers. Although the amount of homework to be assigned is debatable, the good intention of teachers in assigning homework should not be questioned as there are many benefits to doing homework.Firstly, students should be assigned homework as it is platform for students to learn what they have practised. Except for the few geniuses in a cohort, who is able to absorb 100 percent of what they have learnt in class? Although there are many children who are auditory learners, most need further emphasis on the knowledge that they have gained during lessons through visual means, in any case, written homework. Some people believe that when we write down t houghts, ideas, quotes and more, we are actually imprinting them on our brains.Instead of relying on a fleeting memory, this is a much more effective way to contain what we have learnt in school. That is why we need to diligently complete our homework, especially when they are a replication of the content taught in school. Other than benefitting from doing their homework, students benefit from the feedback that they get after their teachers have marked their assignments. Teachers’ main aim when assigning and marking homework is to gauge how much each student has taken away from the lessons delivered and whether or not they fully comprehend what has been taught.Students themselves learn from marked assignments how they fare in the class and how much more effort they have to pour into the topics they are learning. For example, when an essay has been returned, students would know if their proficiency in English is up to standard based on the grade and comments given, and sometim es, the amount of red ink splashed onto their composition. This shows that homework is an effective communication tool between teachers and students in order to boost learning. Furthermore, students acquire discipline and time management skills as they plod through their homework.Just as adults have to complete projects, assignments and proposals in their workplace, so is homework an equivalent task for students. To ensure that they complete their homework, students have to force themselves to put aside the time and order their brains to answer the questions or solve the sums. This constitutes discipline. By following a schedule with enough time to play, rest and spend time with their family and friends, on top of finishing their homework, students will slowly develop their time management skills. Both skills will bring them far as they progress into a stressful and demanding society, such as the one in Singapore.In conclusion, I will still stand by the belief that homework is given for the benefit of students. As a student, homework is my responsibility and as a responsible person, I will make sure I complete my homework to the best of my ability. However, it is important that students are given time to acquire knowledge outside the classroom. Students should not be cooped up all day in a musty study room, learning things in the textbook; they should also pick up social skills through hanging around with friends and life skills such as cooking and repairing household appliances.

Single Mothers in Poverty

Single Mothers in Poverty Midterm Essay 1 After doing the exercise of creating a budget for a single mother with two kids who is trying to â€Å"make ends meet† on a minimum-wage job, I have come to have so much compassion for those struggling with this dilemma. The odds are highly against a poor woman trying to do her best raising her children on a low-income job, some might even say that it would be impossible to do alone.The hurdles of expensive daycare, the rising cost of housing, the low-availability of welfare for women already working, the demanding natures of jobs which don’t allow for paid medical leave, and the skyrocketing costs of health care, all contribute to the poverty of single mothers. While I was taking a deeper look into this problem, it became abundantly clear to me that this is definitely a big â€Å"public issue† that needs to be addressed from a social policy standpoint. One of the biggest issues facing America today is poverty.One of the single most contributing factors of poverty is single-parent (namely single mother) households. Certainly it’s easy to look at individual families like these and see a string of individual choices. Yet, it goes far beyond â€Å"personal trouble† and is definitely considered to be a â€Å"public issue† (a â€Å"public crisis† one might say). As Mills sates in The Sociological Imagination, â€Å"Perhaps the most fruitful distinction with which the sociological imagination works is between ‘the personal troubles of milieu' and ‘the public issues of social structure’† (Mills, pg. 2).Let’s zoom out and look at the bigger picture here. â€Å"The poverty rate among children is higher in the United States than in most other major Western industrialized nations† (Leon-Guerrero, pg. 44). When looking at the single mothers who raise these children, the poverty rate in the U. S. for these women is far above the average in other high income countries, even though the single mother employment rate in the U. S. is also above the average. Less generous income support programs in the U. S. help explain the exceptionally high poverty rate for single mother families in the U.S (forbes. com). This clearly demonstrates the legitimacy of this being a public issue. It’s true that more and more children are growing up in single parent households, and many of these families struggle to get by. In fact, â€Å"†¦children are more likely to live in poverty than Americans in any other age group† (Leon-Guerrero, pg. 44). But that’s not an accident of poor choices: while single parenthood has been skyrocketing, we’ve also been paring back the supports that could help these families stay afloat. Single mothers have an especially hard time getting out of poverty.Households headed by single mothers are four times as likely to be poor as are families headed by married couples (Leon-Guerrero, pg. 46). Not only that, but, â€Å"Single-parent families are more vulnerable to poverty because there is only one adult income earner, and female heads of household are disadvantaged even further because women in general make less money than men do† (Leon-Guerrero, pg. 46). In fact, â€Å"Families with a female householder and no spouse present were more likely to be poor than families with a male householder and no spouse present, 28. % versus 13. 8%† (Leon-Guerrero, pg. 45). And because the majority of single-parent households are headed by single-mothers, this inevitably increases the rate of poverty nationwide. Most of these mothers live in relative poverty, which refers to, â€Å"†¦a situation in which some people fail to achieve the average income or lifestyle enjoyed by the rest of society† (Leon-Guerrero, pg. 40). Take childcare for instance; the high cost of taking care of one’s child is crippling to a single mother making minimum wage and alm ost immediately plummets her into relative poverty.On average, a poor mother spends 32 percent of her total weekly income on child care. This percentage nearly doubles when more than one child needs care (forbes. com). When a family is faced with relative poverty, the affects spread wide. Income loss appears to affect the well-being of children indirectly through negative impact on family relations and parenting. Single parents experience a variety of stressors related to poverty (i. e. , financial, emotional, social). Single mothers must obtain sufficient money to cover the most basic needs, such as food, shelter, and clothing. Wealth is a particularly important indicator of the individual and family access to life chances. Wealth is a special form of money not used to purchase milk and shoes and other life necessities. More often it is used to create opportunities, secure desired stature and standard of living, or pass class status along to one’s children† (Leon-Guerr ero, pg. 39). So, what about solutions? â€Å"The sociological imagination will also help us make a second connection: the one between social problems and social solutions† (Leon-Guerrero, pg. 23).When looking at public issues, the textbook makes it clear that, â€Å"Solutions require social action – in the form of social policy, advocacy, and innovation – to address problems at their structural or individual levels† (Leon-Guerrero, pg. 20). It is essential that we take a fresh look at our national policies — and their dismal results. Not only are U. S. poverty rates extremely high, with one out of five children living in poverty (Leon-Guerrero, pg. 40); crime rates are also high, with all the resulting costs not only to crime victims, but to taxpayers in court, prison and other attendant public expenses.Even more costly is the enormous price our nation is paying, and will pay, if we continue not to invest in a remedy to this poverty crisis. So, if single parenthood and poverty are so closely related, some people say, we should spend hundreds of millions of dollars promoting marriage to help children avoid poverty (and other problems). That’s what the government has done, with money from the welfare budget. Even if it worked (which it apparently doesn’t) it’s only one approach. What about reducing poverty?And, more specifically, what about reducing the relative likelihood of poverty in single-parent families versus those with married parents? That is, address the poverty gap between the two groups, rather than the size of the two groups. This has the added advantage of not singling out one group — single mothers — for social stigmatization. And, because it defines the problem as economic rather than moral, may make it easier to build public support for helping the poor. Although, â€Å"Helping our nation’s poor has been an administrative priority of many U. S. presidents† (Leon -Guerrero, pg. 0), the poverty problem does not seem to be getting much better. Maybe we need to change the conversation about we’re facing here. The conversation about single mothers should focus on how the extreme poverty of U. S. woman-headed families is a symptom of failed U. S. policies. And the conversation about the U. S. economy should focus on the urgent need for a caring economy. We are clearly lacking a â€Å"caring economy† when we are compared to other wealthy nations, â€Å"U. S. wage and welfare programs are much smaller than similar programs in other countries† (Leon-Guerrero, pg. 46). Issues have to do with matters that transcend these local environments of the individual and the range of his inner life. They have to do with the organization of many such milieux into the institutions of an historical society as a whole, with the ways in which various milieux overlap and interpenetrate to form the larger structure of social and historical lifeâ⠂¬  (Mills, pg 2). The issue of poverty clearly stems from the larger structure of social and historical life. It is sad to know that our efforts as a wealthy society are not effectively healing this tragic situation.The poverty level of single mothers affects so many areas of our society as a whole, and our nation’s children get the brunt of it. Not only are they raised poor and impoverished, but their quality of education is compromised, the food they eat is low-quality and unhealthful, and most of them never find their way out of poverty. Writing this paper has truly touched my heart and I long to reach out to single mothers and their children who are desperately in need of compassion and support. More importantly, I would like to reach out this election year and see what I can do to promote the well-being of these mothers who are struggling so hard.Budget Summary for Single Mother in Delta County, Colorado The most recent report for minimum wage in Delta County, Colorado is $7. 25 an hour. The total monthly income for a person working full-time at minimum wage is: $1198 (after taxes). Explanation of calculation: 7. 25 * 40 = 290 (a week) 290 * 52 (weeks in a year) = 15,080 15,080 / 12 (months) = 1256 1256 * . 0463 (income tax rate in Delta County 4. 63%) = 58 1256 – 58 = 1198 Housing Costs| $616| Food Costs| $536| Other Necessities:| | Medical| $412| Clothing| $35| Transportation| $439|Childcare| $996| Phone| $40| Laundry/toiletries/cleaning supplies| $52| School supplies and fees| $20| Appliance and furniture| $17| Miscellaneous| $47| Nonessentials| | Entertainment| $20| Cable| $0| Cigarettes and alcohol| $0| Eat out| $25| Lottery| $5| TOTAL| $3260| *This budget reflects the fact that there is absolutely no public transportation in or around Delta County, so the transportation costs include car payment, insurance, and gas costs. This budget also reflects that I would not invest any money in cable, cigarettes, or alcohol.Also, the cost of ch ildcare for two children in Delta County is exorbitant! At any expense, I couldn’t have my 7 year-old child be a latchkey kid so young. The entertainment and costs of eating out are kept to a minimum. I would (just in case) spend $5 a month on the lottery. Clearly, this mother (hypothetically, me) would be nowhere near making ends meet. I would be living in relative poverty, scraping by every day, living hand-to-mouth, and I would have to be very creative with my time and resources. I would have to make almost TRIPLE what I am currently making in order to live comfortably.Most likely, I would reach out to neighbors, church members, community support groups, food banks, and any other possible resource to keep my head above water. Works Cited Covert, Bryce. â€Å"The Rise and Downfall Of The American Single Mother. † Forbes. Forbes Magazine, 16 July 2012. Web. 21 Oct. 2012. ;http://www. forbes. com/sites/brycecovert/2012/07/16/the-rise-and-downf all-of-single-mothers/;. Leon-Guerrero, Anna. Social Problems: Community, Policy, and Social Action. Thousand Oaks, CA: Pine Forge, 2011. Print. Mills, C. Wright. The Sociological Imagination. New York: Oxford UP, 1959. Print.

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.

The Catcher in the Rye - the Importance of the Title

The Catcher in the Rye - the Importance of the Title The Catcher in the Rye  is a 1951 novel by American author  J. D. Salinger. Despite some controversial themes and language, the novel and its protagonist  Holden Caulfield  have become favorites among teen and young adult readers. In the decades since its publication, The Catcher in the Rye  has become one of the most popular coming of age novels.  Below, we’ll explain the meaning of the title and review some of the famous quotations and important vocabulary from the novel. The Meaning of the Title: The Catcher in the Rye The title of The Catcher in the Rye is a reference to Comin Thro the Rye,  a Robert Burns poem and a symbol for the main characters longing to preserve the innocence  of childhood.   The first reference in the text to catcher in the rye is in Chapter 16. Holden overhears: If a body catch a body coming through the rye. Holden describes the scene (and the singer): The kid was swell. He was walking in the street, instead of on the sidewalk, but right next to the curb. He was making out like he was walking a very straight line, the way kids do, and the whole time he kept singing and humming. The episode makes him feel less depressed. But why? Is it his realization that the child is innocent- somehow pure, not phony like his parents and other adults? Then, in Chapter 22, Holden tells Phoebe: Anyway, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobodys around- nobody big, I mean- except me. And Im standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff- I mean if theyre running and they dont look where theyre going I have to come out from somewhere and catch them. Thats all I do all day. Id just be the catcher in the rye and all. I know its crazy, but thats the only thing Id really like to be. I know its crazy. Holdens interpretation of the poem centers around the loss of innocence (adults and society corrupt and ruin children), and his instinctual desire to protect children (his sister in particular). Holden sees himself as the catcher in the rye. Throughout the novel, hes confronted with the realities of growing up- of violence, sexuality, and corruption (or phoniness), and he doesnt want any part of it. Holden is (in some ways) incredibly naive and innocent about worldly realities. He doesnt want to accept the world as it is, but he also feels powerless, unable to effect change. The growing-up process is almost like a runaway train, moving so fast and furiously in a direction thats beyond his control (or, even, really his comprehension). He cant do anything to stop or stall it, and he realizes that his wish to save the children is crazy- perhaps even unrealistic and impossible. Through the course of the novel, Holden is forced to come to terms with the reality of growing up- something that he struggles to accept. The Catcher in the Rye: Key Quotes What I was really hanging around for, I was trying to feel some kind of a goodbye. I mean Ive left schools and places I didnt even know I was leaving them. I hate that. I dont care if its a sad goodbye or a bad goodbye, but when I leave a place I like to know Im leaving it. If you dont, you feel even worse.- J.D. Salinger,  The Catcher in the Rye, Ch. 1I dont even know what I was running for- I guess I just felt like it.- J.D. Salinger,  The Catcher in the Rye, Ch. 1It was that kind of a crazy afternoon, terrifically cold, and no sun out or anything, and you felt like you were disappearing every time you crossed a road.- J.D. Salinger,  The Catcher in the Rye, Ch. 1People always think somethings all true.- J.D. Salinger,  The Catcher in the Rye, Ch. 2People never notice anything.- J.D. Salinger,  The Catcher in the Rye, Ch. 2Im the most terrific liar you ever saw in your life. Its awful. If Im on my way to the store to buy a magazine, even, and somebody asks me where Im goi ng, Im liable to say Im going to the opera. Its terrible.- J.D. Salinger,  The Catcher in the Rye, Ch. 3 When I really worry about something, I dont just fool around. I even have to go to the bathroom when I worry about something. Only, I dont go. Im too worried to go. I dont want to interrupt my worrying to go.- J.D. Salinger,  The Catcher in the Rye, Ch. 6All morons hate it when you call them a moron.- J.D. Salinger,  The Catcher in the Rye, Ch. 6In my mind, Im probably the biggest sex maniac you ever saw.- J.D. Salinger,  The Catcher in the Rye, Ch. 9Its really too bad that so much crumby stuff is a lot of fun sometimes.- J.D. Salinger,  The Catcher in the Rye, Ch. 9There isnt any night club in the world you can sit in for a long time unless you can at least buy some liquor and get drunk. Or unless youre with some girl that really knocks you out.- J.D. Salinger,  The Catcher in the Rye, Ch. 13Goddam money. It always ends up making you blue as hell.- J.D. Salinger,  The Catcher in the Rye, Ch. 15 The Catcher in the Rye: Vocabulary Holden speaks to the reader in the first person, using the common slang of the fifties, which gives the book a more authentic feel. Much of the language Holden uses is considered crass or vulgar but it fits the personality of the character. However, some of the terms and phrases Holden uses are not commonly used today. Understanding the words Holden uses will give you a greater understanding of the prose. Chapters 1-5 grippe:  influenza chiffonier:  a bureau with a mirror attached falsetto:  an unnaturally high-pitched voice hounds-tooth:  a pattern of jagged checks, usually black-and-white, on fabric halitosis:  chronic bad breath phony:  a fake or insincere person   Chapters 6-10 Canasta:  a variation on the card game gin rummy incognito:  in the act of concealing ones identity jitterbug:  a very active dance style popular in the 1940s Chapters 11-15 galoshes:  waterproof boots nonchalant:  unconcerned, casual, indifferent rubberneck:  to look at or stare, to gawk, especially at something unpleasant bourgeois:  middle-class, conventional Chapters 16-20 blasà ©:  indifferent or bored, unimpressed conceited:  having a high opinion of oneself, arrogant louse:  a contemptible person; it is also the singular term for lice Chapters 21-26 digression:  a deviation from a central theme in speaking or writing cockeyed:  askew, cross-eyed pharaoh:  ancient Egyptian king bawl:  to cry

Business proposal Assignment Example | Topics and Well Written Essays - 1250 words

Business proposal - Assignment Example In this regard, we would focus on collecting information about the present healthcare and educational issues faced by the lower income group population and provide adequate knowledge through campaigning, in order to improve their living standards. In order to obtain detailed information about the health conditions and educational backgrounds of the locales, we have already prepared a set a program, which can enable our project team to obtain adequate data and formulate effective strategies to achieve the desired objective in improving the living standard of the community population. Therefore, we would highly appreciate your knowledgeable review along with approval regarding the proposed protocol. In this proposal, your questions and further recommendations would be highly acknowledged. We look forward to your kind response regarding the approval of the proposal. Sincerely, Chun Hao EXECUTIVE SUMMARY In relation to the current scenario of the communities, especially the lower income group around the university campus, a significant support is highly essential in order to develop their health and educational background at a greater sustainable level. Correspondingly, the population of the community is often identified to face different health related issues. Moreover, considering the increasing unemployment along with mounting poverty rate of the community population, a substantial degree of need persists to take adequate steps in providing a basic educational support to develop the living standards within the mentioned community. The research proposal aims to conduct knowledge enhancement activities regarding healthcare issues, which can enable them to improve their present living standard, especially that led by the low income group population around the univer

Yankee Fork and Hoe Company Case Study Example | Topics and Well Written Essays - 250 words

Yankee Fork and Hoe Company - Case Study Example Roberts deploys Sharon Place, the consultant to investigate the problem mainly focusing on its high-volume product ‘bow rake’. Place wants to know how Yankee plans bow rake production. According to the information given by Phil Stanton, the important faculty of marketing, Yankee does not have a formal method of production planning. The production forecasting depends on the information given by the marketing section. However, the forecasts are usually inflated and therefore, Stanton usually reduces the forecast by 10 percent. According to Stanton, the production will be cost effective only if the forecasts are good. However, it often flaws due to the inaccurate information given by the marketers. Ron Adams, the marketing manager has a different opinion regarding the causes of late delivery. He says that he prepares monthly forecasts relying on various factors like the changes in the economy, the previous year’s shortage, and the feedback collected from managers from various sales regions. He further complains that despite the whole efforts, they still fail to avoid customer

Barclays CoCo Essay Example | Topics and Well Written Essays - 750 words

Barclays CoCo - Essay Example instrument, debt is reduced, and it qualifies as a Tier 1 capital increasing the book value of the bank’s equity capital before the occurrence of the trigger event. When a CoCo triggers, there are two things involved; the losses involved are absorbed by the CoCo either by suffering a principal write-down or by transforming into common equity. In the case of principal write-down, the bonds are written down to equity that matches the extent of liabilities released thus generating exceptional gains that are allocated to the bank’s retained earnings (Stefan, Anastasia & Bilyana, 2013). In cases where the CoCo is convertible, when a trigger is met, the bond automatically converts to common stock as a prearranged percentage. As the CoCo bond market unceasingly grows, investors are exposed to various risks and rewards. One of the appalling risks faced by investors in CoCos is the systematic risk. The CoCos market is vulnerable. A conversion or coupon deferral may soon occur causing a fall in price upto 9% and a significant drop in conversion circa -15%. This could put CoCo holders in a worst/unfortunate position than shareholders (Stefan, Anastasia & Bilyana, 2013). Moreover, there exists information asymmetry in the CoCos market where investors have little knowledge regarding the operation of the CoCos while the issuers are fully aware of their credit fundamentals. For instance, the PONV (point of non-viability) as a language has been hard for many investors to comprehend thus upsurging the risks of them losing their cash by investing in unfeasible CoCos. According to Stefan, Anastasia and Bilyana (2013), this coupled with the complexity of CoCos, and the flawed CoCo rating methodologies presents a majo r risk to investors and might lead to unfathomable losses. Nevertheless, CoCos are rewarding as they provide a high yield of 4.5%-10% that is better than the average yield of circa 4.2% for high yield sectors in the U.K (Chorafas,  2015). These high returns continue

Protection of Human Rights Essay Example | Topics and Well Written Essays - 4000 words

Protection of Human Rights - Essay Example Towards this direction it is supported that 'Britain has one of the worst human rights records in Europe and faces investigation over its failure to comply with a series of European court rulings'1. On the other hand, the recognition of human rights in Britain has been often related with specific sectors of the society, like the health sector. In this context, it has been noticed that 'there was much speculation about the potential impact of the Human Rights Act 1998 on established principles of health care practice; now the statute has been "bedded in", predictions that existing good practice would not fall foul of the legislation provided it was demonstrable, have proved to be broadly accurate'2. As it will be explained below, the Human Rights Act 1998 has been extensively transformed through a series of laws that have been published since 1998 (i.e. ... rights in England: 'human rights remain at the heart of the foreign policy agenda and the UK works through international forums and bilateral relationships to spread the values of human rights, civil liberties and democracy'3. This paper will evaluate the development of English law on human rights in comparison with the international law on the specific issue (with a special reference to USA and Australia). In this context, the EU laws and the laws of countries within the international community, like USA and Australia, are going to be examined in order to identify the main elements of human rights law as they are highlighted and respected by countries internationally. The potential conflict among existed legislation will be also discussed (if identified) and appropriate courses of action are going to be suggested. Chapter One In order to understand the criteria used by legislators around the world (including UK) in order to develop the various provisions regulated the human rights we should refer primarily to all aspects of human rights as a concept of significant importance for both governments and public within the international community. In this context, it is stated that human rights can be characterized as 'basic moral guarantees that people in all countries and cultures allegedly have simply because they are people'4. On the other hand, it is supported that 'the term 'human rights' has mainly positive associations (with liberty, security, freedom of expression etc) but there is little understanding of the application of human rights / the HRA to normal life / public service delivery'5. In accordance with the above definitions, human rights should be extensively protected by the law because they are the rights that guarantee the development (personal, social

Democratization in America Essay Example | Topics and Well Written Essays - 1250 words

Democratization in America - Essay Example One had to either be a land proprietor or had a means to pay tax in order to vote. The voting system was not attractive either, there was no use of papers or ballots, likewise features like campaigning for that leadership were not present. Voting was done through shouting or word of mouth. This later came to change in most states. 1830 to 1840 was a period that most states gave permission to whites to vote, so long as they paid taxes and had at one time involved themselves in the militia. When the political atmosphere started getting better most states gave full rights to the whites to vote and by civil war, only one start had the old system. The civil life of the people has not always been the same. Analysis can take place from the 18th century to 21st century courtesy of Michael Schudson in the book, the good citizen. A flash to 18th presents to us a society that was more involved in politics and political knowledge than ever before. During this time, the people had perfected the art of defying leadership and rules of the elites (Schudson, 230-236). In the 19thcentury, politics was at its best, but the people were involved in a more vigorous central role. It was a period that had strong organizations with political undertones. The local organizations focused on attracting the masses through huge meetings that had the characteristics of rewards and entertainment just to attract the masses to buy into the agenda of a party. Politics at this period was not ideology inclusive but popularity has driven (Schudson, 141-142). At the end of the 19th century looking into the beginning of 20th century, the state of things evolved further, this period had moved away from partisan politics that had earlier resigned. These times had two states of affairs, one known as the dominant model and the other as non-dominant. The former harboured reforms, efficiency in management, in-partism in the fourth estate, and a government expertise while the latter harboured and advocated for a citizenry participative approach to the making of policy and political involvement.  Ã‚  

The Diamond Necklace Essay Example | Topics and Well Written Essays - 500 words

The Diamond Necklace - Essay Example There is no discernable reason for why the necklace was lost. Of course the loss itself can be attributed to the displaced mind of Mathilde as she was dancing in the ball or even the manner in which she decided to find a cab in the cold but in essence, it seems that she was simply fated to lose it. Her dreams of being the darling of the ball certainly came true but it must be noted that in the story itself the men around her seem to be greatly enamored by her charm and beauty rather than the diamonds on her neck. Of course, she might have owed a great deal of her confidence to the diamonds she was wearing but she didn’t notice that she had lost them till she had come back home from the ball. This loss and the drama which unfolded afterwards could have been entirely different had she not focused no appearing to be beautiful and had let her natural charms shine through. However, her thinking that she was inferior to others simply because she did not have their trappings and accessories only led to misery towards her. Further, her decision to lie to her friend and seek to replace the necklace might have gone differently had she confessed to her friend and found out the truth about the diamonds earlier rather than replacing a fake set of diamonds with a real one by taking loans she and her husband had to work for years to repay. Placed in the same situation, I would have certainly gone and confessed to the friend. At worst, I would have still gone through and begged or borrowed to recover the loss for my friend but in that case I would at least have a chance of knowing that the set was a fake one. Further, this confession and the immense guilt which Mathilde had shown at the loss might have made the friend forgive and forget about the necklace if she were a kind soul. Another thing which she could have done, if Mathilde was not too worried about the ethics of the matter, is that she could have replaced the set

Protection of Human Rights Essay Example | Topics and Well Written Essays - 4000 words

Protection of Human Rights - Essay Example Towards this direction it is supported that 'Britain has one of the worst human rights records in Europe and faces investigation over its failure to comply with a series of European court rulings'1. On the other hand, the recognition of human rights in Britain has been often related with specific sectors of the society, like the health sector. In this context, it has been noticed that 'there was much speculation about the potential impact of the Human Rights Act 1998 on established principles of health care practice; now the statute has been "bedded in", predictions that existing good practice would not fall foul of the legislation provided it was demonstrable, have proved to be broadly accurate'2. As it will be explained below, the Human Rights Act 1998 has been extensively transformed through a series of laws that have been published since 1998 (i.e. ... rights in England: 'human rights remain at the heart of the foreign policy agenda and the UK works through international forums and bilateral relationships to spread the values of human rights, civil liberties and democracy'3. This paper will evaluate the development of English law on human rights in comparison with the international law on the specific issue (with a special reference to USA and Australia). In this context, the EU laws and the laws of countries within the international community, like USA and Australia, are going to be examined in order to identify the main elements of human rights law as they are highlighted and respected by countries internationally. The potential conflict among existed legislation will be also discussed (if identified) and appropriate courses of action are going to be suggested. Chapter One In order to understand the criteria used by legislators around the world (including UK) in order to develop the various provisions regulated the human rights we should refer primarily to all aspects of human rights as a concept of significant importance for both governments and public within the international community. In this context, it is stated that human rights can be characterized as 'basic moral guarantees that people in all countries and cultures allegedly have simply because they are people'4. On the other hand, it is supported that 'the term 'human rights' has mainly positive associations (with liberty, security, freedom of expression etc) but there is little understanding of the application of human rights / the HRA to normal life / public service delivery'5. In accordance with the above definitions, human rights should be extensively protected by the law because they are the rights that guarantee the development (personal, social

The Diamond Necklace Essay Example | Topics and Well Written Essays - 500 words

The Diamond Necklace - Essay Example There is no discernable reason for why the necklace was lost. Of course the loss itself can be attributed to the displaced mind of Mathilde as she was dancing in the ball or even the manner in which she decided to find a cab in the cold but in essence, it seems that she was simply fated to lose it. Her dreams of being the darling of the ball certainly came true but it must be noted that in the story itself the men around her seem to be greatly enamored by her charm and beauty rather than the diamonds on her neck. Of course, she might have owed a great deal of her confidence to the diamonds she was wearing but she didn’t notice that she had lost them till she had come back home from the ball. This loss and the drama which unfolded afterwards could have been entirely different had she not focused no appearing to be beautiful and had let her natural charms shine through. However, her thinking that she was inferior to others simply because she did not have their trappings and accessories only led to misery towards her. Further, her decision to lie to her friend and seek to replace the necklace might have gone differently had she confessed to her friend and found out the truth about the diamonds earlier rather than replacing a fake set of diamonds with a real one by taking loans she and her husband had to work for years to repay. Placed in the same situation, I would have certainly gone and confessed to the friend. At worst, I would have still gone through and begged or borrowed to recover the loss for my friend but in that case I would at least have a chance of knowing that the set was a fake one. Further, this confession and the immense guilt which Mathilde had shown at the loss might have made the friend forgive and forget about the necklace if she were a kind soul. Another thing which she could have done, if Mathilde was not too worried about the ethics of the matter, is that she could have replaced the set

Shark evolution Essay Example for Free

Shark evolution Essay Sharks, commonly referred to as fish are in fact quite different from the regular bony fish. Sharks have a cartilaginous skeleton, which is does not fossilize well, but despite this sharks have left a considerable fossil record. Shark evolution is in fact one of the most successful cases of phylogenic development. The evidence of sharks dates back to over 400 million years ago, almost 200 million years before the first dinosaurs, and before the evolution of any land vertebrates, in the Ordovician period, at the start of the Palezoic era. The only fossils of the oldest sharks are the scales and teeth, the teeth being quite durable and easily mineralized. The teeth in particular reveal that the oldest sharks were quite different from their modern descendants. And even through vertebrates like dinosaurs were eliminated centuries ago, sharks continue to exist today, with almost 1100 species. Among the most primitive sharks was the Cretaceous, discovered in Texas. The Cretaceous is believed to be about 65 million years old. The earliest life on earth dates back to almost 4 billion years ago, to a group called the prokaryotes, which includes the first bacteria. The prokaryotes did not even have a defined nucleus. The oldest eukaryotes, which were more advanced, and had specialized organelles evolved about 2 billion years ago. These included the famous amoeba. But the first multicelluar life form dates back to about 600 million years ago, to the â€Å"Edicarian assemblage† in Australia. Jawless fishes are believed to be the first vertebrates to have evolved, and date back to about 500 million years ago. Sharks then appeared about 450 million years ago. But even though paleontologists have considerable evidence, shark evolution posed many problems because of the fossils. With time, most of the evidence was eliminated. The scales are mostly very small in size, and have many impressions of soft tissues. But despite these drawbacks, studies reveal a rich history. The oldest shark scales go back to about 455 million years ago. But since they are quite different from those in modern sharks, most paleontologists agree that they are not from sharks. The first acknowledged fossil dates back to 420 million years ago in Siberia. These have been classified under the genus of Elegestolepis. Others, discovered from Mongolia have been classified in the genera Mongolepis and Polymerolepis. But apart for these almost classifications, little is actually known about these primitive sharks. But with the beginning of the Devonian period, shark record becomes quite varied. The first teeth of about 400 million years ago were discovered from Europe. These teeth belong to the ancient Leonodus. Leonodus had characteristic double cusped teeth. The oldest shark cranium was discovered in Australia, and dates back to about 380 million years ago, and is believed to be from a shark specie xenacanth. Earlier in fact the Leonodus and xenacanth were thought to be related because of their similar crown shaped teeth. The first partially fossilized shark shark was discovered by a geologist Gavin Young in Antarctica. But this fossil displayed an odd mix of features. Possibility exists that this too may be a xenacanth, but Young named it Antarctilamna. The Antarctilamna was 16-inches long, and was a diplodont, resembling the xenacanth. Antarctilamna’s fin though was directed dorsally. The xenacanth in contrast was exclusively a freshwater shark, and had a long fin directed rearward, just behind the cranium. But with the passage of time, sharks have endured tremendous changes of environment, and yet, have managed to survive. But like all other creatures, the species had to either adapt to the change, or end. Each time a large scale shift occurred; a number of species found the new environment incompatible and became extinct. Sharks though displayed immense diversity, and helping then expand into new habitats. â€Å"Such explosive increases in variety are termed ‘adaptive radiations[1]. ’† Over such a huge span of geologic time, sharks have has two adaptive radiations, and have survived up to five mass extinctions. Many also agree that since most shark fossils have been found either from Australia, or Antarctica, sharks may have originated in the southern hemisphere. The first radiation was in the Carboniferous period, roughly 30 million years ago. This was characterized by the flourishing of the stethacanthids. The second major radiation occurred in the Jurassic Period, about 170 million years ago. During this time both land and air was dominated by reptiles. This was the time when the hybodonts developed. Many believe that the hybodonts were the ancestors of all modern sharks, but evidence is scanty. While the hybodonts shows many obvious similarities to the modern shark, it has characteristic features not found in sharks today. One of these includes the horns behind the eyes. But now, the earliest known modern shark is believed to be the Mcmurdodus from the mid-Devonian time. The basis for this is the Mcmurdodus tooth. The tooth shows is of the same type found in modern sharks, but not in the ancient ones. But â€Å"there is a 190-million-year gap in the fossil record between the last Mcmurdodus and the first unquestionable cowshark [1]. † Even though research continues to unveil the evolution of this epic animal, a complete evolutionary record is difficult to draw. The earliest known sharks in fact were quite different from the modern counterparts. But in some respects they were very close to the modern sharks of today, having the same cartilaginous skeletons, replaceable teeth and multiple gill slits. And with time sharks have endured great geologic change, adapting to different environments, evolving to change, and have thus survived as one the most durable animals on the planet. References 1. Martin, R. Aidan. ReefQuest Centre for Shark Research. Biology of Sharks and Rays. Retrieved from (http://www. elasmo-research. org/education/evolution/evol_s_predator. htm)

Analysis Of Scrabble, The Board Game

Analysis Of Scrabble, The Board Game Scrabble is a word building multiuser game that consists of tiles which are distributed to the players. Scrabble game can have two to four players and the ultimate objective is to form crosswords on the scrabble board. Scrabble board: The board is of 15*15 square grids. There are exactly 100 tiles available in which 98 of them are marked tiles which are alphabets from A-Z and two anonymous letters [blank tiles] and each alphabet is given a score and a blank letter is given 0 points. In scrabble, each letter have different value depends on the frequency of its usage. Blank tiles can be a substitute for any letter. Tile Values: Letters Q,Z have 10points Letters j, x have 8 points Letters f,h,v,w and y have 4 points Letter k have 5 points Letters b,c,m,p have 3 points Letters d,g have 2 points Letters a,e,i,o,u,s,t,r,n,l have 2 points each Extra points: In the scrabble board we have some squares represent multipliers. If a tile is placed on those squares the tile value is doubled or tripled based on the type of square. Double letter score: If a tile is placed on this square space the tile value is doubled, generally these cells are in light blue colour on scrabble board Triple letter score: If a tile is placed on this square space the tile value is tripled, generally these cells are in dark blue colour on scrabble board Double word Score: If a player place a word on one of these squares, the value of the entire word is doubled.generally, these are found diagonally towards the four corners of the scrabble board and these cells are in light red/pink colour. Triple word Score: If a player place a word on one of these squares, the value of the entire word will be tripled. Generally, these are found on all the sides of the board equidistant from all the corners of the scrabble board. http://www.scrabblepages.com/scrabble/rules/ Course of the game: The players are initially given a rack with seven letters known as tiles placed on a rack which can be exchanged from the bag which already consists of the tiles that act as warehouse for storing the letters. To frame a word on the scrabble board, we should place a tile from the rack connecting at least single tile which is already placed on the board. New tiles will be placed on the rack from the sack, based on the number of tiles placed on the board. Each letter will have different point value, so the game strategy is to play words with high scoring letter combinations. (Scrabble rules, 2010). A Dictionary is used to check whether the words formed by the players are valid or not. A player can Pass his chance to opponent. Also we will have another way that when a player clicks on exchange button (for this the player will be given 0 points) it will perform two activities: Firstly it replaces the set of tiles on the rack/stand with new set of tiles and then it will give the turn to the opponent player. If an individual used all his 7tiles on the rack at a time he will be awarded bonus points. Aim: Objective: Requirements: Literature Survey: Random Number Generation Algorithm: The algorithm is used when the user wants to exchange his entire rack of 7 letters with a new set of letters from the bag. The user when tries to click the exchange button, this algorithm needs to run generating the different random letters given to the user for forming a word in his next turn as mentioned in the course of the game. This algorithm can be implemented in several ways by using the function Math.random () that generates numbers between 0 and 1. As the letters need to be generated, they can be converted to characters by multiplying with 26 which represents the number of alphabets (Programming Forums, 2010). System Architecture: The system architecture is useful in the design or developing games as this process comprises of listing the requirements and finding the paths to meet the requirements. In the current design of scrabble board, the requirements are mainly categorized in two different types. The primary thing is to play the game of scrabble. Next priority is given to the implementation of scrabble game with GADDAG or DAWG algorithms. Initial requirement for playing a scrabble are about the software that would be used: 1. Java, platform independent language is used for implementing the game: The key class files that are needed for the initial start-up of scrabble: a. Board b. Rack c. Dictionary. These are the files which are primarily responsible for the user interface view. The user when executes the java file, these classes are initialized. The class file Board.java consists of a main function which in turn calls the method board (). The variables that might be used in this class are: tiles, blocks, word, square, and letters. Another method: Rack.java is initialized once the player starts the game. At the time of initialization, the rack consists of seven letters that are taken from the bag that consists of letters that will be distributed to each player based on the count of the number of letters placed on the board. Rack gets exchanged with a new set of letters if the player wishes to skip his turn by clicking an exchange button. Bag.java is the class file which fetches the information related to all the letters, their values are stored separately; this is initiated in preliminary step of Start Game. The bag contains all the 26 letters and blank letters. While playing the move, the user mouse events need to be noted. So, the methods: Mouse Clicked (), Mouse Released (), Mouse Pressed (), Mouse Exited (), Mouse Entered () will be defined based on the required events. The drag and drop of letters on the board are noted with the help of Mouse Pressed () and Mouse Released (). If the axis co-ordinates are same for both the events, it is noted that the letter is not placed on the board. Else if the co-ordinates are changed, the letters that are placed are noted. When the user hits the play button, event: Mouse Clicked () triggers and the result: letters that are placed on the board. Thus, the formed word is validated using the dictionary program which will be the implementation of GADDAG algorithm. This can be used in two different situations: a. When the user hits play button, it calculates the number of letters that the user placed on the board an d those many numbers of random letters are placed on the rack. When the user hits exchange button, the exchange.java program starts here: It selects all the letters are drop them in to the database i.e., (Bag) and provide the player with a new set of letters. Score for each letter and their values are calculated depending on the word formed and tiles under the letter. Logic for scoring goes under this area where a triple letter or triple word or double letter or double word is calculated. Execution Flow: The design of the scrabble is as follows. The first step would be to show a board, a rack and score with initial values zero for all the players. But initially the rack would be showing the seven letters those need to be on the rack for forming a word. Then, the words are formed using these letters on the rack. The letters that are placed on the scrabble is performed by using the methods: Move generation and Go On procedure as explained in the GADDAG algorithm. Moreover, GADDAG algorithm is implemented for the underlying reason of dictionary implementation which validates the word formed. The valid word as mentioned, score of each letter is counted adding all the special tiles (triple or double letter or words). There are certain variables that need to be initialized for the execution of scrabble. There should be a counter that identifies the number of letters placed or number of points awarded. Once the user plays his move with the help of Move generation and Go On procedures, the word is set to check for the validity. The variable validity is set to 0 if the word is not valid and a message that the word is invalid is displayed. Else, if the variable is set to 1 then, the Score.java class gets executed. The variable score takes the count of all the points that the player scored and updates the scoreboard for the respective players. Scrabble Board Additional Features: The optional requirements of clicking the exchange button that result in the new set of 7 letters on the rack. Here, the score becomes zero for that turn of the player. Here, the program needs to drop the letters from the rack and retrieve new set of letters. One more additional feature that might be present is Help button: When this button is triggered, the help button results in showing hints for two letter words that can be easily formed when there is a least chance for forming a word. Mouse event that needs to be triggered for this action is Mouse Clicked (). The final option that needs to be placed on the scrabble board is about: Quit button. This triggers the mouse event: Mouse Exited () which will prompt the user if he really wants to quit from the game with a menu options of Yes or No. There is one more way to finish the game. When all the tiles are used and there are no ways in which the tiles can be used for forming a word. The number of points that come from these letters that are present on the rack are calculated. These points are deducted from the total score on the scoreboard. Then, the final scores are compared with each player and the player with more points is considered to be the winner which is obvious result for a game. Technical Specifications: A scrabble board will be designed with the help of swings or Java Server Pages to form a 15*15 tiles board. The board that consists of tiles need to be filled with letters which are represented as images that have score for each corresponding letter. All the letters are stored in a database (mysql) which can be retrieved from the database using the concept of JDBC (Java Database Connectivity). While placing the tiles the concept of counter decrementing or incrementing is used for keeping the timer. Java Server Pages helps the user to design certain web applications in the form of static and dynamic components. The features of JSP technology include constructs that would be used for accessing server side objects and the code is written in text based documents that consists of the responses and requests from and to the server respectively. Swings provide multiple platform independent interfaces that may interact the users and GUI components. These APIs can be imported from the package import javax.swing.*; JDBC: is a Java API that can be used in accessing tables and entities which are stored in a relational database. These coding and technical specifications can be implemented in user friendly interfaces namely Eclipse or NetBeans IDE software where the code can be written to make easier manner of implementation (Java, 2010). Testing: Testing is a part of software development lifecycle. Life cycle of a testing identifies what activities should carry out and when to accomplish those activities. Testing plan should identify the areas to be tested and also it should calculate the risk associated with the implementation. Testing need to be carried until it reaches a checkpoint without any errors. We have different types of testing like unit testing, black box testing, white box testing, Integration testing, End-to-end testing, alpha testing, functional testing,compatable testing etc. Types of Software Testing: Different Testing Types with Details

Political Cartoons :: essays research papers

American political cartoons often follow the general displeasure of the government by the American people. They run the gamut from economics to foreign policy to the overwhelming popular topic of bureaucracy.   Ã‚  Ã‚  Ã‚  Ã‚  As an avid reader of political cartoons on a daily basis I enjoy the humor and cynicism found within these forms of speech. Not only can they poke fun at politicians for their behavior, but, they often raise a strong sense of values and morals in the person that reads them. Whether a person agrees or disagrees with the way a certain topic is portrayed in the cartoon it accomplishes the artists goal of making their reader stop and ponder for a moment about the topic being covered and how it relates to them. From topics currently facing the United Nations, our federal government or current news events, the cartoonists use a medium that was once reserved for innocent humor and changes it so that it draws the readers attention (since it is a cartoon and people seem to enjoy reading the funnies), and makes a statement, whether direct or indirect, that often makes people speak about or try and change the topics outcome.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Since the beginning of America political cartoons have often portrayed government officials as inept and sometimes just plain stupid. Politicians are very easy targets for the press and so become the subject of many daily papers editorial page cartoon.   Ã‚  Ã‚  Ã‚  Ã‚  Although sometimes the cartoonist draws on current events and pay tribute to people who are often thought of with reverence. Take for example Charles Schultz, on the day following his death most cartoons as well as political cartoons payed homage to a person who is considered the greatest cartoonist of all time. Other cartoon strips showed their characters attending his funeral or missing him in some other way. While the most poignant political cartoon I remember about his death was by a cartoonist Mike Thompson of the Detroit free press. It showed Charlie Brown walking through the gates of heaven with an older man walking beside him and saying to him, â€Å" Now, a few pointers about kicking a football†.