Great Expectations by Charles Dickens Essay - 2751 Words

Great Expectations by Charles Dickens Throughout the Victorian era humanity was obsessed with social status and took every opportunity to search for meaningful existence within society. ‘Great Expectations’ follows Pip’s journey from childhood to adulthood, acquainting with both the true and false qualities of a ‘gentleman’. All through the novel, social class provides an arbitrary, external standard of value by which the characters judge one another. During Pip’s progression of becoming a ‘gentleman’ he realizes appearance is not the main quality a gentleman should posses. Dickens provides Pip, the protagonist, with extreme challenges involving his genteel qualities to expose the obvious need of†¦show more content†¦Pip - â€Å"I was haunted by the fear that she would, sooner or later, find me out, with a black face and hands, doing the coarsest part of my work, and would exult over me and despise me.† Pip’s desire for becoming a gentleman an d reaching up to Estella’s wishes largely surpassed his childhood. With Estella’s negative thoughts about Pip, he began to feel discontent with the existing life he had, â€Å"Biddy, I am not at all happy as I am. I am disgusted with my calling and with my life. I have never taken to either, since I was bound.† – Pip. As a character, Pip’s idealism often leads him to identify the world rather narrowly, and his tendency to generalize situations based on exterior values leads him to behave badly toward the people who care about him. When Pip receives his mysterious fortune, he immediately begins to act as he thinks a gentleman is supposed to act, which leads him to treat Joe and Biddy snobbishly and coldly. â€Å"Well, Joe is a dear good fellow- in fact, I think he is the dearest fellow that ever lived- but he is rather backward in some things, for instance, Biddy, in his learning and his manners.† Pips arrogance towards Biddy grows as he speaks; he often captured her words and twisted themShow MoreRelatedGreat Expectations By Charles Dickens1113 Words   |  5 Pagesadventures that the male characters go on. This seems to be relevant in a lot of movies and books like the story Great Expectations by Charles Dickens. In Great Expectations there are multiple female characters like Es tella, Biddy, and Miss Havisham who all play a large part in the main character, Pip’s life. One of the first that we meet the character Estella in Charles Dickens’ Great Expectations is when Pip goes to Miss Havisham’s to play with her. The two kids play the game beggar my neighbor when EstellaRead MoreGreat Expectations By Charles Dickens1347 Words   |  6 Pagespoor status of the economy, social mobility does not seem to be occurring at high rates, with the poor getting poorer and rich getting richer. Despite this, social mobility is alive and well, and has been for centuries. In his novel, Great Expectations, Charles Dickens voices the concerns of many that lived in Victorian England during the 19th century by promoting such a desire to live life in a more prosperous social class. One of the most fundamental and reoccurring themes in the novel is that ofRead MoreGreat Expectations By Charles Dickens1426 Words   |  6 Pages Twelve-year-old Charles dickens gets ready for bed after a long day at the blacking house. These Victorian-aged memories will provide him with many ideas for his highly acclaimed novel Great Expectations. Set in 1830 England, Great Expectations is a coming-of-age story about a common innocent boy named Pip and his road to becoming a gentleman through the influence of others. Pip is influenced both positively and negatively by Estella, Herbert, and Magwitch. Estella left a huge impression on PipRead MoreGreat Expectations by Charles Dickens984 Words   |  4 PagesCharles Dickens utilizes his life for inspiration for the protagonist Pip in his novel Great Expectations. They both struggle with their social standing. Dickens loved plays and theatre and therefore incorporated them into Pip’s life. Dickens died happy in the middle class and Pip died happy in the middle class. The connection Dickens makes with his life to Pip’s life is undeniable. If readers understand Dickens and his upbringing then readers can understand how and why he created Pip’s upbringingRead MoreCharles Dickens Great Expectations943 Words   |  4 Pages This is true in many cases but none as much as in Great Expectations. In many ways the narrator/protagonist Pip is Charles Dickens in body and mind. While there are many differences between the story and Charles Dickens life there remains one constant. This constant is the way Pip as the narra tor feels, because these feelings are Dickens s own feelings about the life he lead. Since Great Expectations was written towards end of Charles Dickens life, he was wiser and able to make out the mistakesRead MoreGreat Expectations By Charles Dickens1375 Words   |  6 PagesGreat Expectations by Charles Dickens and The Talented Mr Ripley by Anthony Minghella present similar criticisms of society to a large extent. Both of these texts consider the criticisms of rich social contexts (wealth and status), societal morality (whether a society is good or not. Status [can lead to the wrong people being in a high position i.e. making bad decisions affecting the community/society] Appearance [society appears to be moral/good (if you’re from a higher status) {dickens criticisesRead MoreCharles Dickens Great Expectations1223 Words   |  5 PagesBeloved author Charles Dickens was born on February 7, 1812 in Portsmouth, England. Growing up in a life of poverty, his childhood hardshi ps provided the inspiration to write a myriad of classic novels including his 1861 seminole masterpiece, Great Expectations (â€Å"BBC History - Charles Dickens†). Great Expectations follows the life of an orphan named Pip, who’s perspective of the world is altered when he is attacked by an escaped convict in his parents’ graveyard in the town of Kent. Throughout hisRead MoreGreat Expectations By Charles Dickens924 Words   |  4 Pagesa character driven novel, or a mix of the two. In order for a novel to be character driven, it must revolve more around the characters’ individual thoughts, feelings, and inner struggles, rather than around the quest of the story. Great Expectations, by Charles Dickens, is a character driven novel. While the story does have a plot, it is not contingent upon that plot, but rather is reliant upon its characters and their natures. This is evident from the beginning of the novel. From the opening ofRead MoreCharles Dickens Great Expectations1669 Words   |  7 PagesCharles Dickens He was one of England s greatest authors of the 1800 s, better known as the Victorian era. The various themes and ideas of that time are perfectly showcased in his many novels and short stories, such as Nicholas Nickelby, Great Expectations, Oliver Twist, A Tale of Two Cities, and A Christmas Carol. Much of the inspiration for these works came from the trials and conflicts that he dealt with in his own life. His volumes of fictional writing show the greatRead MoreCharles Dickens Great Expectations1017 Words   |  5 Pagesexperiencer is somewhere else absorbing knowledge of a different setting.This abstract adventure is seized by author Charles Dickens in Great Expectations. Great Expectations is historical fiction giving readers comprehension of the Victorian Era.Upon the reading, readers begin to catch on the intended purpose and its significance. A person who lived during the Victorian Era was Charles Dickens himself.He grew up during a time where differences in social class were to an extreme degree.Dickens went through

The Ice Man, Haruki Marukami - 969 Words

Dr Icelove: Or I Learned to Stop Worrying and Love Male Dominated Cultures â€Å"The Ice Man† by Haruki Murakami is a woman’s conflictive narrative incurred when facing a new identity spurred by the marriage of a man that does not fit her societal norms. She develops a relationship with a person dubbed the Ice Man even after a friend acknowledges he was different from them. The man’s unusual characteristics do not fit any niche she has come across in Japan. As their courtship turns into marriage, family protest and friends are unaccepting of the union. Marked the black sheep of family and ostracized by friends, she is left alone as he takes a job in a meat warehouse. Lonely, she†¦show more content†¦Why a woman would find herself in such a lonely state as a result, the reader must understand some of the traditional social hierarchy in Murakami’s choice of setting. Japan sociologically holds strong ties to their ancestry where families are so lely represented by the husband or father. Author and philosophy professor Miura Atsushi describes Japanese women as â€Å"non-holders of class status, who reach their social position only vicariously by means of marriage† (Schad-Seifert 149). When the wife selects the Ice Man as her husband, she has taken on a lesser identity than she previously held. The lower social status is the reason for the ostracizing from her former class. Sociologist Hara Junsuke and Sayama Kazou note that the interior of â€Å"Japan has always been a socially and economically divided society in which polarization is not a recent phenomenon† (Schad-Seifert 139). Differing classes of people do not intermingle with one and another. The South Pole is a metaphor representing the Ice Man’s class that she hasn’t been able to adopt. The wife is still seen as an outsider even though she married out of her family and friend’s social standing. A woman without her own group is left alienated and lonely. Murakami is using his knowledge of Japan’s culture to portray the internal conflict a person has trying to leave their roots and groups not allowing assimilation into their differing

Social Networking Is Bad for Teens Free Essays

Imagine this: A utopian society that doesn’t have the dangers of cyber bullies or cyber bullying. No more headlines or news articles talking about the girl who killed herself because she was cyber bullied on a social networking site. In a society where you can relax and relinquish those thoughts at the back of your mind about what people think about you over that social networking site. We will write a custom essay sample on Social Networking Is Bad for Teens or any similar topic only for you Order Now Unfortunately, that’s fantasy, because teens are always using these sites, which can lead to a danger little by little every day. For those teens that abundantly use social networking sites, you may think it gives you jubilance and entertainment, but social networking sites are much worse than you think. Social networking is terrible for teenagers because it is distracting, it often leads to miscommunications and misunderstandings, and it is dangerous. To begin with, social networking is terrible because it is distracting to teenagers. Some teens that have homework to do are sometimes hoarding the computer, social networking instead of doing their homework. When their parents would tell them to do their homework, they’ll say they’ll get to it. Do you think they were actually listening while commenting on their friend’s picture on Facebook? They were probably not. This distracting â€Å"obsession† can also have an effect on their English grammar. Some English teachers are disappointed to see some students use the â€Å"chat language†, which is commonly used in social networking sites. This includes: lol, btw, brb, ttyl, l8r, etc. Social networking can also lead to the loss of focus in school. According to News Today News, â€Å"[N]early half of the five hundred teachers surveyed believe that this [obsession] affects children’s ability to concentrate in class and follow the lessons. † Students can be distracted during a lesson, thinking about that person they sent a friend request to, or if anyone commented on their newly uploaded picture. This â€Å"obsession† about social networking is distracting to teens, and is preventing them to from getting back on track in school. Not only is social networking terrible because it is distracting, but it can also cause miscommunications and misunderstandings. Now imagine you have your birthday party coming up and you invite your new friend. The problem is that your new friend doesn’t know where your house is. Through Twitter, you give directions to your house. Your big day is here, and an hour later, your friend still didn’t show up. Eventually, you find out that she ended up somewhere else from the directions that were written in a kind of â€Å"chat language† that she couldn’t understand. The next thing you know is that you’re in a fight with your friend over a miscommunication through a social networking site. Fights commonly occur between teens through a miscommunication or a misunderstanding from a social networking site. Another conflict that could result in a fight is if you post a comment or upload a picture on a social networking site, and your friend takes it for something else and finds it offending. Maybe you were just trying to be sardonic, but that’s not how your friend saw it. One of the most common results for this misunderstanding is a fight between the two. There are so many miscommunications and misunderstandings that happen every day because of social networking sites. Besides social networking being terrible because of the many miscommunications and misunderstandings it causes, it can be terrible because it is very dangerous. The dangers of a social networking site can start with sending a friend request to someone that you don’t know. All you know is what’s written on their profile, but could all of that be true? Maybe they say they’re around your age and live near you, and you think they could be fun to hang out with. The reality is that they could be an ominous serial killer who’s three times your age, lives on the other side of the country, and is trying to track you down. That person can do this if you put too much information on your profile and make it public for everyone to see. On a social networking site, anyone can find you, if it’s either a family member or a complete stranger. Another danger is the dangers of cyber bullying. Very easily, someone at your school can post a comment about something embarrassing that happened to you for everyone to see. Once you know that everyone knows about that embarrassing incident, you don’t want to show your face anywhere anymore, and you just can’t go on. This can lead to suicidal thoughts, which is the dangerous part. Just because someone said something about you, it doesn’t mean that you should end everything right there. Still, many teens do try to end their life because of what people are saying about them through a social networking site, and they just can’t take in all of the bullying and cyber bullying from that. Social networking sites come in a package deal: either you get it with accepting all the dangers, or you don’t get it at all. Social networking is a big problem in our modern-day society, but there can be a solution to that. The problem is that many teens don’t try. That’s why social networking is terrible for teenagers; it is a distraction that they can’t get away from, it can cause miscommunications and misunderstandings that can’t be fixed because some teens don’t know how to deal with their feelings, and it has so many dangers that teens don’t know how to react to. There could be many ways to end the negative side of social networking, but many people don’t try. To those who abundantly use social networking sites, now is the time to face the facts. Try to put an end to the distractions, the miscommunications and misunderstandings, and the dangers. How to cite Social Networking Is Bad for Teens, Papers

Company Law for Flitcrofts Case - MyAssignmenthelp.com

Question: Discuss about theCompany Law for Flitcrofts Case. Answer: The Doctrine of Capital Maintenance In corporate law, one of the most important regulations is the capital maintenance doctrine. It states that any organisation has the right to receive the necessary compensation for its issued shares, and the affiliates will be paid the received capital only under certain conditions. The capital is accumulated by the organisation for the security of the companys beneficiaries. In order to ensure lawful dispersion of the capital, the proceedings are managed by the Court (Tomasic 2015). The case Trevor v Whitworth (1887) saw the establishment of this doctrine. A company owned by the House of Lords could not procure its own shares to prevent a decrease in their capital. Moreover, there was an implication that no capital would be given to the affiliates without the Court imposing a decrement. Jessel M.R. cited the key features of this doctrine in the context of the Flitcrofts Case. The following are the key features: firstly, shares cannot be bought by an organisation itself. Secondly, the reimbursements from the proceeds are the rights of the stakeholders. Thirdly, no monetary aid is to be issued by any organisation for buying its own shares. The legal rules regarding write-offs in the reserves of a company are also charted out by this doctrine. Initially, the doctrine had been established over the Company Act 2006 in England (Arnold 2017). In Australia, monetary aid to free and re-buy shares, problems related to the payments from the proceeds and the reduction in the share values of a company all are taken care of by this Act. Under sections 256A and 256C of corporate law, the Corporations Act 2001 of Australia introduced this Capital Maintenance Doctrine. It intends to safeguard the interests of the beneficiaries and the stakeholders, and makes sure that the negotiations between them are fair and just (Knapp 2013). If the stakeholders agree, the organisations share capital can be decreased, provided it does not bring about a compromise in the organisations ability to give them the funds, as mentioned in Section 256 C (Islam 2015). Section 256 B and 257 A enable an organisation to reduce their share capital and buy its own shares back, respectively. This provides improved security to the beneficiaries. To conclude, the doctrine was unsuccessful in providing legal immunity to the beneficiaries despite the many changes. The theories outlined by the doctrine can, however, be achieved by profitable and compliant methods. The Australian corporate law needs to implement a more efficient system to reconstitute any organisations limitations, thereby warranting an efficient strategy of growth. References Arnold, A.J., 2017. Capital reduction case law decisions and the development of the capital maintenance doctrine in late-nineteenth-century England.Accounting and Business Research,47(2), pp.172-190. Islam, M.S., 2015. The Doctrine of Capital Maintenance and its Statutory Developments: An Analysis.Northern University Journal of Law,4, pp.47-55. Knapp, J., 2013. A Reconsideration of Consolidation Accounting Requirements and Pre?acquisition Dividends.Australian Accounting Review,23(3), pp.190-207. Tomasic, R., 2015. The Rise and Fall of the Capital Maintenance Doctrine in Australian Corporate Law.

Ordinary People Movie Analysis free essay sample

People is about the Jarrett family once a family of four –now of three- live a comfortable upper-mid-class lifestyle in suburban in Lake Forest, Illinois, during the 1970s. In good times, they can weather anything, but when a storm comes along, there are dangerous flaws that there are not aware of. Love, once a feeling, is now nothing more than an expectation or an obligation especially for the mother. After the death of Bucky, his older brother Conrad became deeply troubled and depressed, blaming himself for the boating accident. He tried to commit suicide by slashing his wrists and was hospitalized in a mental institution. After Conrad is released from the hospital while he is physically cured, he is by no means emotionally cured, and at the request of his father, he begins to see a psychiatrist, Dr. Berger to help him gain more control, help him come to terms with his brothers death and learn how to cope with his everyday stressors. We will write a custom essay sample on Ordinary People Movie Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The movie focuses on his family life,  Conrad is becoming increasingly alienated from his mother, who he thinks wishes he wouldve died instead of his brother, because Bucky was the outgoing, handsome and perfect son. The mother She is beautiful and perfect†, a complete perfectionist who wants everything to appear to be normal and thinks Conrads suicide attempt was just to hurt her. She  doesn’t know how to deal with Conrad. She doesnt know how to really show affection for Conrad after Buck dies. She has become cold and withdrawn  while the father is paralyzed by sorrow and indecision about how to move on, and the remaining son is wracked by survivor’s guilt. The father tries way too hard to watch over Conrad because he blames himself for missing the warning signs before Conrads attempted suicide. The film will tell the story of how Conrad attempts to deal with the guilt he feels after his brother’s death, and the way they deal with it as a family, the lack of communication or affective communication and disagreements over what is priority for each member. Shows the dysfunctional nature of mother-child interaction and its devastating envelope of intense emotional pain and tragedy. 2. Identify major psychiatric disorders: Major Depression Disorder in the main character due to Post Traumatic Stress Disorder . Textbook clinical manifestations: * Fatigue or loss of energy almost very day * Depressed mood * Feelings of worthlessness or excessive or inappropriate guilt * Reduced ability to concentrate or think, or indecisiveness * Insomnia or hypersomnia (excessive sleeping) almost every day * Significant loss of interest or pleasure in all activities nearly every day (called anhedonia, this symptom can be indicated by reports from significant others). * Restlessness or feeling slowed down Recurring thoughts of death or suicidal ideation, suicide attempt, or plan of committing suicide. * Significant weight loss or gain (a change of more than 5% of body weight in a month) * Psychomotor agitation or retardation 4. Discuss the character clinical manifestation of the disorder He exhibits signs of depression and PTSD. He has trouble sleeping and has nightmares of trauma, which might have triggered those symptoms. He has survivor’s guilt, blames himself for a boating accident, which killed his brother. He is ruled by fear, has low self-esteem. He does not have an appetite, has very little social contact with his friends, cannot concentrate in class, is quitting the swimming team, and does not display good relationship with his parents. You also see him very anxious, disorganized and agitated behavior, pacing back and forth, talking to himself. 5. How does the protagonist’s mental illness and associated behaviors affect the family/friends/co workers/community? The father is portrayed as a unique example of fatherhood, especially understanding the demand of the situation and the dysfunction of the family. He tried to build a bridge between his wife and his son out of his natural instinct and the tendency that to maintain the secure structure of the family but ignoring the factor of human-mind complexities that were quite evidently. He tried to be the balance of the family, was suffering from frustration as he was not able to find any solution for the emotional agony between his wife and son. The conflict between his willingness to provide emotional support to his son and his wife’s unwillingness to convey any emotional message to Conrad made the father very emotionally vulnerable to a breakdown. The mother acts like an ogre and has no interest in any emotional communication with anyone in her family. She feels embarrassed of her own child, she feels like Conrad should be happy that he has a great family and that at least he is still alive; but deep down I think that she feels like he’s really guilty of his brother’s death and that he should’ve been the one that died, because his brother was stronger and was going to be able to cope with his death better not by trying to commit suicide. He’s isolating himself from his friends, especially from L, who was his and his brother’s best friend; his friend confronts him and asks him why he was to go through this alone and Conrad tells him that it just hurts too much being around him because it remind him of his brother. 6. Discuss how mental illness is portrayed in the movie? Positive or Negative   I think in a negative way due to a lack of knowledge back then. A mental illness was viewed as an embarrassment; people thought that just because you have a mental disorder you are crazy. The victims of mental illness are portrayed most often as aggressive, dangerous, and unpredictable. The main character is portrayed helpless, like he is unable to control his life and is dictated by the will of others. Although he was shown as a victim of verbal abuse, when pushed too far, he became dangerously aggressive and violent to the point where he punched one of his friends in school after he was being bullied. 7. Discuss social and or cultural attitudes in regard to mental illness as portrayed in the movie’s time frame. Compare it to present day attitude? This movie was filmed in the 1980’s which makes it play better than it would do in the present times;  because nowadays family dysfunction has become more openly acknowledged, and its often a lot more seamy and macabre than what is represented here. The title implies that the kinds of family fissures chronicled in the movie are commonplace, but the forward progress of time and the continued deterioration of the so-called â€Å"nuclear family† have diminished what was â€Å"ordinary† in 1980 to something â€Å"trite† in the 21st entury. Even though after 30 years this movie still holds and emotional value, but today this movie wouldn’t have had the  Ã‚  Ã‚   emotional punch that had in the 1980’s. 8. What treatments are utilized to treat the mental disorder? Where they effective? First treatment for the character was hospitalization in a mental hospital after he tried to commit suicide and was experienci ng an unhealthy grief. After he was released from the hospital he didn’t seek treatment until he was unable to cope with his every day life routine and with his own feelings. He attended psychotherapy twice weekly that helped him open up about his feelings, helped him learn coping with stress, and taught him how to express his feelings and not to bottle them up. At the end of the movie that was what helped the character and the father. He helped him with his insights. 9. How are mental health professionals portrayed in the movie? Psychiatrists, psychologists, and other health professionals who work with these patients, are often portrayed as â€Å"arrogant and ineffectual,† â€Å"cold-hearted and authoritarian,† â€Å"passive and apathetic,† or† shrewd and manipulative†. At the beginning he was obviously frustrated with his patient because of his inability to express his feelings. 10. Discuss moral and or ethical issues in the movie regarding mental illness? Then versus now. 11. How did you react to the characters of the movie on a personal level? Beginning vs by the end of movie. How did you react to the characters on a professional level? Did your views change? If so what point? Why? His character is foul-mouthed, disrespectful, giving tantrums here and there, but given his situation agreeable. 2. Does your knowledge of mental health/mental illness influence your response to the characters and their problems? 13. How did this film help you better understand mental illness and its treatments? I can understand better that anxiety is an essential part of the human condition, and that it needs to be confronted rather than avoided. And the more you bottle up your feelings and dont communicate the way you are feeling it just hurts you more and it can eve n become dangerous for you or anyone around you.

The Varied Size of the Roman Legions

The Varied Size of the Roman Legions Even in the course of a military campaign, the size of a Roman legion varied because, unlike the case of the Persian Immortals, there wasnt always someone waiting in the wings to take over when a legionary (​miles legionarius) was slain, taken prisoner or incapacitated in battle. Roman legions varied over time not only in size but in number. In an article estimating population size in ancient Rome, Lorne H. Ward says that up to at least the time of the Second Punic War, a maximum of around 10% of the population would be mobilized in the case of a national emergency, which he says would be about 10,000 men or about two legions. Ward comments that in the early, close-to-annual border skirmishes, only the number of men in half a conventional legion might be deployed. Early Composition of the Roman Legions The earliest Roman army consisted of a general levy which was raised from the aristocratic landowners .... based on the three tribes, each of which provided 1000 infantry.... Each of the three corps of 1000 comprised ten groups or centuries, corresponding to the ten curiae of each tribe.- Cary and Scullard The Roman armies (exercitus) were composed mainly of Roman legions from the time of the legendary reforms of King Servius Tullius [also see Mommsen], according to ancient historians Cary and Scullard. The name for the legions comes from the word for the levy (legio from a Latin verb for to choose [legere]) that was made on the basis of wealth, in the new tribes Tullius is also supposed to have created. Each legion was to have 60 centuries of infantry. A century is literally 100 (elsewhere, you see a century in the context of 100 years), so the legion would have originally had 6000 infantrymen. There were also auxiliaries, cavalry, and non-combatant hangers-on. In the time of the kings, there may have been 6 centuries of cavalry (equites) or Tullius may have increased the number of equestrian centuries from 6 to 18, which were divided into 60 units called turmae* (turma in the singular).Increasing Number of LegionsWhen the Roman Republic started, with two consuls as leaders, each cons ul had command over two legions. These were numbered I-IV. The number of men, organization and selection methods changed over time. The tenth (X) was Julius Caesars famous legion. It was also named Legio X Equestris. Later, when it was combined with soldiers from other legions, it became Legio X Gemina. By the time of the first Roman emperor, Augustus, there were already 28 legions, most of which were commanded by a senatorial legate. During the Imperial period, there was a core of 30 legions, according to military historian Adrian Goldsworthy. Republican Period Roman ancient historians Livy and Sallust mention that the Senate set the size of the Roman legion each year during the Republic, based on the situation and available men. According to 21st-century Roman military historian and former National Guard officer Jonathan Roth, two ancient historians of Rome, Polybius (a Hellenistic Greek) and Livy (from the Augustan era), describe two sizes for Roman legions of the Republican period. One size is for the standard Republican legion and the other, a special one for emergencies. The size of the standard legion was 4000 infantry and 200 cavalry. The size of the emergency legion was 5000 and 300. The historians admit of exceptions with legion size going as low as 3000 and as high as 6000, with cavalry ranging from 200-400. The tribunes in Rome, after administering the oath, fix for each legion a day and place at which the men are to present themselves without arms and then dismiss them. When they come to the rendezvous, they choose the youngest and poorest to form the velites; the next to them are made hastati; those in the prime of life principes; and the oldest of all triarii, these being the names among the Romans of the four classes in each legion distinct in age and equipment. They divide them so that the senior men known as triarii number six hundred, the principes twelve hundred, the hastati twelve hundred, the rest, consisting of the youngest, being velites. If the legion consists of more than four thousand men, they divide accordingly, except as regards the triarii, the number of whom is always the same.- Polybius VI.21 Imperial Period In the imperial legion, beginning with Augustus, the organization is thought to have been: 10 squads (contubernia - a tent group of generally 8 men) a century, each commanded by a centurion 80 men [note that the size of a century had diverged from its original, literal meaning of 100]6 centuries a cohort 480 men10 cohorts a legion 4800 men. Roth says the Historia Augusta, an unreliable historical source from the late 4th century A.D., may be right in its figure of 5000 for imperial legion size, which works if you add the 200 cavalry figure to the product above of 4800 men. There is some evidence that in the first century the size of the first cohort was doubled: The question of the size of the legion is complicated by the indications that, at some point subsequent to the Augustan reform, the organization of the legion was altered by the introduction of a doubled first cohort.... The principal evidence for this reform comes from Pseudo-Hyginus and Vegetius, but in addition there are inscriptions listing discharged soldiers by cohort, which indicate that about twice as many men were discharged from the first cohort than from the others. The archaeological evidence is ambiguous... at most legionary camps the pattern of barracks suggests that the first cohort was of the same size as the other nine cohorts.- Roth * M. Alexander Speidel (Roman Army Pay Scales, by M. Alexander Speidel; The Journal of Roman Studies Vol. 82, (1992), pp. 87-106.) says the term turma was only used for the auxiliaries: Clua was a member of a squadron (turma) - a subdivision known only in the auxilia- led by a certain Albius Pudens. Although Clua named his unit simply by the colloquial expression equites Raetorum, we can be certain a cohors Raetorum equitata was meant, perhaps cohors VII Raetorum equitata, which is attested at Vindonissa during the mid-first century. The Imperial Army Beyond the Legions Complicating questions of the size of the Roman legion were the inclusion of men other than the fighters in the numbers given for the centuries. There were large numbers of slaves and civilian non-combatants (lixae), some armed, others not. Another complication is the likelihood of a double-sized first cohort beginning during the Principate. In addition to the legionaries, there were also auxiliaries who were mainly non-citizens, and a navy. Sources Roman Population, Territory, Tribe, City, and Army Size from the Republics Founding to the Veientane War, 509 B.C.-400 B.C., by Lorne H. Ward;  The American Journal of Philology, Vol. 111, No. 1 (Spring, 1990), pp. 5-39A History of Rome, by M. Cary and H.H. Scullard; New York, 1975.The Size and Organization  of the Roman Imperial Legion, by Jonathan Roth;  Historia: Zeitschrift fà ¼r Alte Geschichte,  Vol. 43, No. 3 (3rd Qtr., 1994), pp. 346-362How Rome Fell, by Adrian Goldsworthy; Yale University Press, 2009.

Impacts and implications on the performance and growth of small and Dissertation

Impacts and implications on the performance and growth of small and medium-sized enterprises in London - Dissertation Example In this research paper, after a review of the existing literature, new econometric results on the impact and implications on the performance of SMEs, the ongoing evidences of 2009 and forecasts (2010-2013), and drive some key financial and economic policy implications. Financial crises have impacts on all the economic units as is in accordance to the case study of London and SMEs’ structure at micro and macro stages. The main purpose of this study is to determine how SMEs, which are considerably the smallest sections of economics and have a share rate of about 95% (percent) of both developing and developed countries’ economic compositions, have been both negatively and positively been influenced by the effects of financial downturn in London. Small and medium-sized Enterprises (SMEs) have been recognized as catalysts to spur the economic advancement of London. In this regards therefore, special focus has been given to the well being of these SMEs in recognition of the f undamental roles they play in economic advancement of the London’s economy. Several research findings indicate that the small business sector has a greater importance for the national economy, the employment and the innovative environment of a country-London. Despite the encouragement and support given to the SMEs, their success and failures compared gives a more picture of frequent failures due to internal and external environmental factors. This study, therefore, gives some recent and final data for the 2009 and forecasts for 2010-2013 on financial and economic downturn impacts on the SMEs’ performance in London. Key words: financial crisis, economic downturn, econometrics, Access to Finance (ATF), small and medium-sized enterprises. TABLE OF CONTENTS Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. i 1. CHAPTER ONE: GAP IN THE RESEARCH 1.1. Background of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..†¦. 1 1.2. Competitive Advantage as Determinants of Success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1.3. Small and Medium-Sized Enterprises in London †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...†¦.. 4 1.4. Research Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1.5. Main Objectives of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. 7 1.6. Specific Objectives of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦. 7 1.7. Research Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..†¦Ã¢â‚¬ ¦.. 7 1.8. Research Hypotheses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 8 1.9. Significance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦.. 11 1.10. Scope and limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦11 2. CHAPTER TWO: LITERATURE REVIEW 2.1. Financial and Economic Crises and Notion of SMEs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 2.2. The Concept of Strategic Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 2.3. The Effects of Financial and Economic downturn and External Environmental Factors on Performance and growth of SME in London†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦. 17 2.3.1. Porter’s generic strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. 20 2.4. Threats of New Entrants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦

Marketing management fresh and fresh Essay Example | Topics and Well Written Essays - 3000 words

Marketing management fresh and fresh - Essay Example This basic criterion of customer orientation drives marketing in every industry. For example, high competitive retail industry requires marketing tools will higher value proposition such as loyalty cards etc. On the other hand, the distinguished forest industry has also realized the importance of scope of marketing on different levels of products such as ecology friendly forest generation, logging and related products. This reflects the growing up realization of the importance of marketing across various industries. In the similar context, this report is aimed at developing a marketing plan for the Fresh &Fresh which is a retail salad bar in Manchester. For developing concrete and effective marketing plans, the report has conducted situation analysis with SWOT and drove consumer insights to achieve the outlined marketing objectives. Finally, followed by the strategies for four Ps of marketing the report has provided the implementation and monitoring and evaluation plan. This will ens ure that plan remains aligned to the defined objectives successfully.

Law Essay Example | Topics and Well Written Essays - 750 words - 6

Law - Essay Example Giving out Internet user names, email addresses and other identifying information to the authorities exposes them to vulnerabilities of cybercrime such as identify theft or fraud. Furthermore, the law curtails their freedom of expression of freedom online as they know they are exposed. As such, their social life is affected and cannot engage in online dialogue even on issues that are important to them for fear of frustration by the authorities, intimidation, retaliation and harassment. The president argued the FCC to impose rules that enhance net neutrality by regulating the access to the internet. Cable companies should be required to treat all their traffic equally. As such, there will be healthy competition as cable companies cannot give any competitors undue priority over others by charging more or blocking competitor’s access. Critics of moving to Title II and the broadband industry are opposed to the President’s proposal as they term the move as an impediment to innovation and investment. They argue that the proposal will give the regulators too much power and therefore want the proposal to be stopped from implementation. The James Risen case demonstrate that reporters lack â€Å"reporter’s privilege†. This is because they are required to testify their sources. This prevents sources from revealing information to the reporters for they may be imprisoned for leaking information. The shield law has been proposed to address this concern as it will protect reporters from being compelled to disclose their sources. 4(a) Does the First Amendment prohibit judges from issuing restraining orders (â€Å"gag†orders) to stop attorneys, witnesses, jurors and other participants in an ongoing trial from talking about it? For what purpose might judges want to do this? The first amendment limits the application of restraining orders against all people involved in an ongoing case. The limit applies to instances in which the coverage of the

The History Of Mitsubishi Electric Corporation Marketing Essay

The History Of Mitsubishi Electric Corporation Marketing Essay The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be customize till specific things as per your clients requirement. The target market for the product would be mainly hospital, hotels and offices and big organizations. The target market would be sec a1 and a2 people who have high income and are educated as the product is a bit technical and requires knowledge to make it work. Moreover the system could also be installed in any specific room of the house. All that the product requires is initial setup as per customers requirement moreover further modification can be done to change the settings. The result that we expect from the launch of the product is high as such a system is not yet available anywhere in the world. Specific remotes are present that can control one or two such things but no such automated system that controls all the things automatically. As this system is unique and would be considered luxury so more and more hotel owners and big organizations would be interested to avail such a luxury product. And they would be given specific discounts if they install, in large quantities such as entire floor of a hotel or building. Moreover hospitals are another target market that we would be targeting specifically in the rooms of the patients so that they dont have to move that much, they just have to adjust the settings according to what they want and then it would be easier for them to stay. History of Mitsubishi Electric Corporation The history of Mitsubishi Electric is the history of the development of modern Japan. The company was founded in 1921, when Mitsubishi Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) spun off a factory in Kobe, Japan that made electric motors for ocean-going vessels into a new company called Mitsubishi Electric Corporation. In that year, the new company entered the consumer sector by manufacturing and marketing an electric fan, which became a hit product. Over the next decade the company succeeded in landing major contracts, including one for the development of an electric railway substation. In the 1930s Mitsubishi Electric started manufacturing, installing and maintaining elevators and escalators as well as producing electric power generation equipment. The company continued to grow and branch out at a brisk pace, and by 1960 had emerged as one of the most innovative diversified electrical equipment manufacturers in Japan. In the early 1960s the company also turned its attention to environmentally conscious manufacturing techniques many years before environmental concern became a serious issue. Over the next two decades the company began extending its reach overseas while establishing itself as a pioneer in the development of computers, advanced air conditioning systems, automobile electronics, satellites powered by photovoltaic technology, and nuclear power generation. From 1980 to the present day, the pace at which Mitsubishi Electric has introduced and refined breakthrough technologies and products for the benefit of society, industry and individuals has been nothing less than astonishing. These technologies include the worlds first large-scale LED screen for sports arenas, the worlds largest CRT television screen for the consumer market, the worlds first spiral escalator, the worlds fastest elevators, the antenna technology behind the worlds first commercial in-flight Internet service, and much more. Today Mitsubishi Electric is a global giant, with operations in 35 countries, more than 100,000 employees, and consolidated net sales of more than US$32 billion. The Product/Business Idea The mission of the company is to design a specific luxurious product that would facilitate the prospective customers. So that they dont have to keep several remotes and keep on changing the settings of each and every thing in the room, the purpose is to facilitate them ,the advantage company has by the launch of the product is its uniqueness and large target market. The company aims to achieve large revenue from the launch of the product moreover ensuring after sales service and to make loyal customers of the product. Smart objectives The company aims to launch the product in such a way that it fulfills maximum requirements of the customers and can be easy to handle, as the product is of different kind the company has decided to make a test product and testing it for sometime so to avoid complications in the product. The current objective is to install it to some specific locations by making agreements, so that it could help to serve its customers in most beneficial way. Then after sometime launch the product to broader commercial level. Estimated sales During our testing phase we plan to install our product initially in hospital, hotels, houses offices and school according to their specification. After their approval we would install the whole product with all functions activated they want. It is a complete product according to the consumer want. We have estimated a steady growth in our sale because our product is new to the market and overall economy of the world is in recession. We have estimated about 3 pieces a day and steady increase in the number of products sold after the awareness and huge spending on the promotional activities. The economic condition in Pakistan and the product is new although it is launched by the renowned company with more than 80 year experience globally and brand name of Japan which we all know is master in these kinds of products. Product Positioning Our basic concern with positioning the product favorably in the minds of the consumers relative to the competitors. We are focusing our product Universal controller as superiority with respect of other indirect competitors. Our product is positioned by use and application. Figure shows a position of our project which is realized by investigation in the form of extensive surveys and primary research through focus interviews etc. Our product is positioned with attributes like Luxurious, Expensive and Sony also comes in this segment according to the diagram. Whereas other competitors brand such as Samsung, JVC, Nobel, Pel, Dawlence are positioned in terms of functional and traditional. Sony Haier JVC Panasonic Nobel Universal Controller Expensive Luxury Functional Traditional Pel Market Analysis Our overall market constitutes of SEC A1 and A2. Our segmentation strategy is to target niche market for such an expensive product and our first priority is to satisfy our customers by providing good quality of both goods and services and base our marketing strategies according to that. Mitsubishi Company is diversifying i.e. it is adding up a new product line which is unrelated to existing ones. Therefore Universal controller is targeted to entirely distinct segments. We have diversified as our firm seeks to be unique in its industry and market segmentation along with particular dimensions that customers value. These dimensions might pertain to quality, design, and service, variety of offerings etc. imposition of our marketing strategies under the age group of 25 years and above with higher bracket income who can afford to use the product. Main users of this product comprises of management of Companies/Hospitals, Five star hotels, Big Multinationals and corporations, Homes etc. we p lanned to have a strong and adequate distribution network channel to make it available in Urban areas because majority of high income holders live in these areas. We have also determined strategies based on behavioral influence, their attitudes. One may use the product and offer others to use same product after getting fully satisfied and act as a Reference group. Reference group is one of the important and have a great influence in consumer purchases, eventually persuade others to make a decision to purchase after getting cost-benefit analysis and evaluation of alternatives. Reason for launching this new product with its distinctive qualities are to have an competitive edge with other companies and to create value for money i.e. people should pay exactly the cost that would equate to benefits derive from consuming it. Our new product is address to completely new market and it is combination of some of the existing products which work separately so by actually realizing the preferen ces and new uses of the product, we made this product to meet demand that other fails to deliver. Universal controller is identified as a want of the customers which offer them complete control for whatever they want since it is customized and meet all their requirement related to electronic appliances such as room temperature control, time settings, Camera options with security control, automatic doors and windows, lightening etc. Competitors Analysis We will compete in electrical industry, where market operates with numerous products effecting our new product indirectly. there is no direct competition but there are many indirect competitors that are currently satisfying the needs of our proposed target such as all the operating units include air condition, systems which control lights, sensor for security alarms etc whereas each unit is matched by the frequency of one controller manually but our product is compatible with variety of appliances by matching up appropriate frequency. Our product holds advantage which is far more then the competitive advantage obtains by our competitors. The foremost effect which we might face after launching our product in the market is that other competitors would copy our idea, hence would make efforts to adopt our technology through tests and inspections by the engineers. There is a threat in case of existing new firms servicing same product and making suitable plans to capture our market share a nd profits. Initially well charge higher prices to cover our initial cost of investment as soon as possible before other firms fill up that space. Product Life Cycle Introduction Growth Maturity Decline Phase out Mitsubishis Universal Controller Other problems which might occur that charging a relatively high prices in introduction stage of our product lifecycle only early majorities would prefer to consume for their Life style who are minorities and on the other hand late majorities would wait for its popularity before consuming it when multiple of other substitutes will be available. In introduction phase of the lifecycle, there are usually high production and marketing cost, and since sales are not materialized, profits are low thus it is important to recognize the necessity of altering the marketing mix to meet these changing conditions. Product Adoption Obviously not all the customers immediately purchase the product in the introductory stage of the product lifecycle, initial purchase of Universal Controller would be undertaken by innovator and Early majorities, those who are first to buy the new product and comprises of those people who are venture some and willing to take risk. Product Improvement We have a policy of changing and alter the product within the specified period of time to make people aware on regular bases regarding the product improvement. We planned to improve and alter by changing the feature of the product, its outlay, design, packaging and so forth. The reason for such a change to attract more customers, provide them upgrade models through marketing research development and modifying into new versions. Marketing plan Marketing plan is an essential component for all businesses. All businesses that are successful have followed a plan. Their success did not happen because of luck, it happened because the success was planned. A marketing plan helps establish, coordinate, and direct marketing efforts. It forces the organization to take a good, hard look at the market of your field and what is currently happening to it. Its a time to establish marketing goals and objectives, which can be later used for benchmarking yourself. Marketing plans helps keep the organization on the right track by following the guidelines it sets. It is also critical when trying to borrow money. When an organization plans to allow you to borrow money or invest in your organization, they require to examine your business plan. The marketing plan is a critical part of the business plan. Marketing Plan Elements: Executive Summary: brief explanation of what the organization does its mission statement, the managements infrastructure, and a short summary about the marketing objectives and the proposed plan. Current Marketing Situation: provides information about the current location, the target markets, and competitors in the market. Competitor and Issue Analysis: a more detailed description about the competition. Also includes potential challenges that could arise in the future due to business issue. Marketing Objectives: where the marketing goals and financial objectives are set. Objectives should be challenging, yet attainable for the organization. Marketing Strategy: plan for meeting the marketing objectives. Incorporates the marketing mix. Action Programs: an explanation of the different tasks of the marketing strategy. What will be done? When will it be done by? Who will do it? What will it cost? Budget: A more detailed look at the cost of the proposed marketing activities. Measurements: sets levels to measure if objectives are being met. Sets timeline to meet these measurable objectives. Supportive Documents: references to support the marketing plan. Includes the marketing research report. Controls: monitoring system for the marketing plan. Monthly or quarterly checklists to insure that the plan is operating effectively. Also included contingency plans. Plans of action in the event of a crisis. It is important to regularly update marketing plan. The market changes almost by the hour. The first marketing plan you create probably will not be effective in the future. Macro Environmental Factors Affecting Our Marketing Plans Economic Condition: Economic condition is a significant force that is affecting the marketing activities of just any organization. Economic conditions are reflected in business cycle Prosperity, recession, depression and recovery. High Inflation rate affects, as less people will buy the product so good idea would be to cut cost rather than evaporate. Competition: A companys competitive environment has major influence on its marketing program. Brand Competition (Pel, Waves and Haier) Substitute Product (Automatic air conditioner, Sensor door ) General Competition Marketing Objectives Marketing objectives which derive from the corporate objectives relate to needs of the target markets as well as to specific sales goals. These may be referred to as general need satisfying objectives and specific sales target objectives. Our marketing efforts will focus on communicating that promise to our clientele. While making marketing objectives a lot of care and extensive information is required so that the objectives which are drafted fit the companys strategic plans at all levels. As marketing objectives are set as benchmark and every individual in the firm has to work for attaining the desired results. We have set some wide and important marketing objectives. Mitsubishi is a company that has been known as a consumer friendly firm for the reason that the company has always strived hard to make their customers happy. So that in return they give loyalty and long term commitment to the product as well as the company. Ultimate controller gives understanding customers need great importance and seriously work on it. If your customer is not satisfied one cannot exist in the market for long. Developing new products, as Mitsubishi enjoys goodwill and a good reputation across the world, the ability to produce new products under its banners as customers at large trust the company. Another important aim of the marketing department is to create brand awareness. Even though a company like Mitsubishi and its product do not need any introduction but to capture the crunch which other acquires it is necessary to make people know about the new product which is known as ultimate controller. Increase product awareness among the target audience. Inform target audience about features and benefits of our service and its advantages. Decrease or remove potential customers resistance to buying our product. Need satisfying objectives means shifting managements view of organization from a producer point of view to a satisfier of target market needs. In the case of Mitsubishi who promises and aims to provide top of line products in the market take help of research and test marketing in order to adjust need satisfying overall objectives. Mitsubishi is a highly financed company who believe in quality provision to the consumer rather than quantity make ads which best fit the mind frame of the target market, putting no negative effect on any individual. For the product which we have come up is designed after a intense research on different fronts in order to know what actually consumers demand and what are their preferences. After evaluating the research they come to a conclusion which is best suited to consumers. So that consumer is happy with the product, the company and remains loyal to both. Test marketing is another technique used by the company in order to judge the minds of the consume rs. The main focus of this type of marketing is, consumer are the best judge and evaluators and by getting results before launch will definitely improve many things which might go against company and product if not properly researched. Marketing Overall Strategy Letting the Customers Know us: It is a fact well known that if your marketing is strong and you are able to get public attention the chances of increased profitability are very high. Therefore marketing wing of ultimate controller department is highly financed and this department strives hard so that it puts long lasting and positive impact on companys profits. Profit is not the only aim of a company when it enters the market. Acquiring market share is essential for surviving in the market. We need to create good relations with our customers. But good relationships are built on trust. So it is natural that the customers would want to learn as much as they can about our company. In this modern age the vast majority of shoppers do their research on the  web  before making a purchase. Having a company website is a cost effective way to convey in-depth information about our product. Competitive Based On Value: Most people choose the product that provides the greatest value for their money. In a competitive market, theres price parity among the principal players. But since we are providing a product that is the first of its kind in Pakistan so we need not to cut our prices or rates, but instead we will add additional services that will elevate our offer making it too good to resist. This is called bundling. we may need to test various offers until you find a winning combination. Keep In Touch: We will be communicating with our customer database at least every four to six weeks. Use a combination of sales and marketing tactics to stay in touch, such calls, e-mail and postal mail. We will make a habit of periodically communicate with our customers for any problems they may have faced and their recommendations. We would also ask the customers to forward our product information to friends or family members who would appreciate our product and would help us to increase our customer database. We would emphasize on building strong relationship with our customers and their recommendations would be welcome. Strategies to Maintain and Expand Future Growth: We pursue a variety of growth strategies, including the following: the VI Strategy, which aims to make strong businesses stronger, the AD Strategy, which is designed to reinforce solutions centered on strong businesses; and the Global Strategy. With a wide range of products and businesses that are both competitive and enjoying growth in markets worldwide, the ultimate controller is pressing ahead with these strategies as it strives for further domestic and global success. Marketing Mix Strategies Product: The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be limited till specific things as per your clients requirement. The product is under the strong brand name of Mitsubishi electric. Making User Manuals Easy to Understand: The ultimate controller promotes measures to create user manuals that are easy to read and understand, enabling customers to use products safely and comfortably. Our guidebook for producing user manuals forms the basis of these measures, Changes for the Better, our corporate statement, encapsulates all that we stand for and aspire to a brighter future for society, industry and everyday life through innovation. Universal Design that Provides Ease of Use: Universal controller is designed in such a way that they can be used by as many people as possible. Mitsubishi Electric works to make products that are truly easy to use and easy to live with, by assessing products in terms of whether they facilitate worry-free living, are simple and easy to understand, use displays and expressions that are easy to identify, and incorporate ergonomic We are also working consistently to develop and improve universal designs both for the way products are used and for easier installation and maintenance. After sale à ¢Ã¢â€š ¬Ã‚ ¦.Principle of Notification, Collecting Information, Repair and Recall of Products: In a case where there is a report that a major problem has occurred in a product that we have sold, we have a system for quickly and accurately considering and deciding on steps and measures to take, including the participation of upper management. For recalls in particular, we will work on an ongoing basis to make sure all the relevant products that were sold are returned and repaired, and we will apply these efforts to a wide array of sales channels. Price: Premium pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. People think that higher price mean a superior service or product. It does not. New firms that may come into the market may provide the same quality service at lower cost. This would lead the customers to think that lower priced companies have poor customer service and a defective product. We are going to use the following two factors to enhance premium pricing: First, specialized knowledge about the service, and prove it to the customers by telling them about the impact new hardware would have on their live and guide them through the process of installation. Second, we will not hide the high price. But we will also explain the reason why the solution to their problem is too expensive, and why it would actually benefit them more in the long run. We can also gain valuable insight of our target market by testing the price before releasing that price to your whole target market. The price of our product/service would be 50,000/- if installed in a single room. Whereas special offers would be given on installation of bigger units such as one entire office or hotel floor. Moreover negations could be done on these bigger projects, by minimizing the contents of the product. it would also be favorable for the company to install on big projects as the cost of installing is less than a single room. Distribution: We would choose direct distribution channel because our product is totally new to the global market. The product is high-involvement and is not part of the regular purchase pattern. Its complex nature ensures that the customer has to be deeply involved while buying the product. Moreover, he should also evaluate all the possible alternatives. Through the direct distribution channel, we would be in a position to exercise more control over the channel. We could satisfy our customers with timely delivery and be in a position to reduce our distribution costs. Thus, meaning a reduction in the expenditures in the short and the long run. A pull selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. But since we are marketing the product ourselves and there are no whole sellers, intermediaries or agents we cannot utilize push marketing for our product or services. Our marketing involves creating an environment encouraging sales. The promotion campaign is to be powerful enough to pull the prospects towards the product and service. The traditional hard-selling Pakistani approach calls for pushing the products towards the clients. However, in the modern business era, the pull strategy is a better bet for increasing the sales. Pull marketing attracts ideal clients to the product. The purchase decision comes voluntarily or at least there is a product inquiry by the customer which would allow us to use our other tools to capture them. Promotional: We recommend an aggressive promotional campaign for our new product. We are doing this to persuade more and more people to buy our product. In order to promote our product, we would be using both above the line and below the line activities. We would be using the following above the line activities: Advertising through television. Newspaper. Magazines. People: The essential ingredients to any service are the staff and people. It is important to recruit an educated staff and train them appropriately in the delivery of their service is essential in order to obtain to obtain a form of competitive advantage. Consumers make judgments on the product and service based on the employees they interact with. Staff will have the appropriate interpersonal skills and service knowledge to provide the service that consumers are paying for. Process: Refers to the systems used to assist the organization in delivering the service. Regular check up on the customer will allow us to know if anything is wrong automatically we can then fix it. Public relation: PR is a low-cost, high-impact way to build name recognition and early sales. With it we can reach virtually any audience, and PR often provides greater credibility than advertising. Tell a Compelling Story: Major media outlets receive hundreds, even thousands, of press releases daily. The fact that our  business  is opening isnt especially interesting. We will need to go beyond the boring news and tell a story that engages the media and our audience e.g. how will your new company benefit the community? By bringing in new jobs. Choose The Right Media: The press is a fickle creature so it is best to use a media that we know will not write a bad review about us. So our press list doesnt have to be long choosing only the media that reach our best prospects and feature editorial or advertising for the product and service we are marketing. Use Media Relations Tactics: Effective PR takes dedicated attention over time to build relationships with the media. However our initial release is just a knock at the door. For an effective media relations campaign, we will need to maintain good relations with them. Make it easier to cover us: We will have a complete press package ready to send to the media that express interest in our story. This can include anything relevant, from product spec sheets to background on your company. We will begin our PR rollout just prior to launching our company, and maintain a well-targeted media relations campaign that reaches out with enough frequency to get us noticed without angering anyone either from the press or the local community then and only then we may be sure to win positive coverage for our new business. Environmental Management and Environment-Related Business Strategies Under Environmental Vision 2021, a long-range vision for environmental management formulated in October 2007, the Mitsubishi Electric Group strives to realize a sustainable society by making positive contributions to the earth and its people through technology and action. As initiatives to help prevent global warming, we are working to reduce CO2 emissions resulting from product use by 30% compared with fiscal 2001 levels, from production by 520,000 tons, or 30% compared with fiscal 1991 levels, and from power generation. With the overarching objective to promote a recycling-based society, we are also implementing measures consistent with the 3Rs (reduce, reuse, recycle) product principle while targeting zero emissions in our manufacturing processes and the elimination of direct landfill waste. As we work to ensure harmony with nature and to foster environmental awareness, we will implement initiatives that develop personnel who think, feel and act for the environment. The Mitsubishi Electric Group is active across a wide spectrum of environment-related fields. In its efforts to help prevent global warming, the Group delivers a host of energy-saving products and services such as solar power generation systems, power devices, high-efficiency automotive equipment, energy-saving countermeasure and support equipment, energy-related building equipment, high-efficiency lighting, heat pump applications and clean energy. Education and Awareness of Human Rights The Mitsubishi Electric Group recognizes that its business operations are interrelated with a wide range of peoples and societies, and our code of conduct maintains respect for human rights. Through measures such as training of our employees on human rights issues and promotion of the employment of people with disabilities, we work earnestly to foster respect for human rights while putting programs into practice. At the same time, we have a determination to apply measures appropriate to the proper handling of contemporary issues such as sexual harassment, power harassment, security of the private information of individuals, genetic therapy, and others emerging from recent c

Joan Miró Essay -- Visual Arts Paintings Art

Joan Mirà ³ Spanish painter, whose surrealist works, with their subject matter drawn from the realm of memory and imaginative fantasy, are some of the most original of the 20th century. Mirà ³ was born April 20, 1893, in Barcelona and studied at the Barcelona School of Fine Arts and the Academia Galà ­. His work before 1920 shows wide-ranging influences, including the bright colors of the Fauves, the broken forms of cubism, and the powerful, flat two-dimensionality of Catalan folk art and Romanesque church frescoes of his native Spain. He moved to Paris in 1920, where, under the influence of surrealist poets and writers, he evolved his mature style. Mirà ³ drew on memory, fantasy, and the irrational to create works of art that are visual analogues of surrealist poetry. These dreamlike visions, such as Harlequin's Carnival or Dutch Interior, often have a whimsical or humorous quality, containing images of playfully distorted animal forms, twisted organic shapes, and odd geometric constructions. The forms of his paintings are organized against flat neutral backgrounds and are painted in a limited range of bright colors, especially blue, red, yellow, green, and black. Amorphous amoebic shapes alternate with sharply drawn lines, spots, and curlicues, all positioned on the canvas with seeming nonchalance. Mirà ³ later produced highly generalized, ethereal works in which his organic forms and figures are reduced to abstract spots, lines, and bursts of colors. ...

Challenges in Managing Innovation Across Supply Chains â€Evaluation and Implementation

[pic] Business Major-Minor Supply Chain Management Course Assignment Challenges in Managing Innovation across Supply Chains —Evaluation and Implementation Student: Ying Deng Student ID:1205690 Course Number: 07 14511 Teacher: Professor Dr Victoria Hanna Date: 10/01/2013 Acknowledgement This research paper is written for the subject: â€Å"Global Marketing† in the University of Birmingham. Firstly, we would like to thanks Almighty Lord to give us knowledge and keep us healthy during the whole period of our research work.Secondly, we are greatly indebted to our lecturer and advisor-Professor David Walker for his valued opinions and expert advice in the preparation of this thesis. Thirdly, we would like to express our appreciation to the convenient internet that greatly helped us to find whatever information that we needed. Finally, we want to express our gratitude to the Fujifilm Corporation for its kind assistance and support throughout the writing progress of this thesi s.We have also managed to collect some important information from the relative journals and books. All group members of the assignment University of Birmingham, April 2012 Table of contents Acknowledgement Abstract Importance of supply chain innovation Innovation and its source and types Challenge of innovation management—evaluation of innovation Effect of buyer-supplier power relations Example cases of success and failureChallenge of innovation management—implementation of innovation Implementation’s detailed challenges in different types of industry—service and physical goods Implementation’s detailed challenges in different types of industry—emerging and mature industries More challenges in innovation management REFERENCES Abstract Title of course: Supply Chain Management Program: Various. Authors: Ying Deng Supervisor: Dr Victoria Hanna Date: Sep 2012 to Dec 2012 Background: The complexity and scale of any firm’s supply chain has made the management of supply chain innovation difficult and full of uncertainty.However the fast developing market requires the supply chain to innovate as fast and efficient as possible. There are amounts of successful and failed cases of innovations across supply chain from the last centuries, yet it is a big challenge to successfully manage the innovations. Purpose: The purpose of the thesis is to investigate what Fujifilm did and is doing to develop in the global circumstance and with all the internal and external factors’ impacts, also what it probably will or should do in the future to maintain its current status and to improve.Conclusion: After evaluating Fujifilm’s history and current situation along with its recent marketing feedback data, also referring to abundant marketing theories and books, we will suggest Fujifilm to take various acts and strategies to remain competitive and maintain & increase its market share. Keywords: Supple chain, Innovation, Manag ement, Evaluation, Risk, Implementation, Buyer-supplier power, Product life cycle, Pre- and Post-contractual, service and physical goods, emerging and mature industriesThe â€Å"18 months law† (Gorden E, Moore, 1965) had suggested and been proved that the electronic market doubles its product’s function while halves its prices. The other industries, while maybe slower than the electronics but similarly fast changing, suggests, that the businesses innovate in every possible aspects within and related to themselves, to fit into the fast pace of today’s dynamic world with the information explosion, to catch up with the increasing globalization, savage price competition, increased customer demand for enhanced quality and reliability.Studies and experiences show that R&D spending is strongly positively associated with the probability of introducing a new product, and most of the businesses are willing to invest in the R&D activities to create the internal innovations (BRDIS data, NSF 11-300). However, apart from the internal R&D, the innovation can also be gained both from the supply chain itself such as by re-organizing resources or enhancing distribution systems, and the other ends across the supply chain, such as improvement from end-users’ feedback. One of the well-known examples is P&G's Continuous Replenishment Planning (CRP).The company Proctor & Gamble changed the entire value chain by driving orders based on DC withdrawal and sales data that successfully improved its service and reduced costs across the supply channel (Roger C. Vergin, & Kevin Barr, 1999). The direct customer input derives innovation, such as the overall product concept, and the timing of the launch to packaging and delivery (Kevin O'Marah, 2005). Other typical examples including innovations caused by improved assembly line such as the Ford Company in the early 1910s, and advanced technologies and processes such as the enhanced Ocean shipping container by Malcom Mclean in the 1956, etc.According to Porter’s five forces theory, the business is affected by its suppliers, customers, new enchants and new substitutes (Micheal E, Porter, 1979). Supply chain as it stands for, is usually regarded as the flow of resources and products from the supplier, through the firm, to the customers. Supply chain links the supplier, the business and the end-users (customers), as one of its key natures. The other features include its complexity caused by the fact that businesses’ product manufacturing or service providing usually involves more than one supplier and customer.These facts lead to the high possibility of innovations from the supply chain. Not only has the physical goods’ flow in the supply provided opportunities of innovation, but also the information flow from the opposite direction of the physical goods. The sources of innovation are mainly concluded as â€Å"push† and â€Å"pull† (Clegg, Juliana & Pilkington, 2 011). The â€Å"push† stands for technological opportunities that breed the innovation. The â€Å"pull† stands for market needs that urge for innovation. Also, there are more than the two sources, such as regulation change, users’ feedback, staff, etc.Innovation across supply chain can be from both to the â€Å"pull† and â€Å"push† fact just as the examples of Ford and P&G respectively. As stated above, the vast source of innovation of supply chain and from the supply chain provides a great pool of ideas and potential. However, accordingly, the variety also raises the problem of whether a specific innovation actually suits the business and the industry, and whether it can actually fulfill the aim of innovation—to make the profit rise, to satisfy stakeholder’s interests better by changes such as reduced cost or added value.The scale of supply chain raises the uncertainty of an innovation. This brings us to the discussion of challenges in managing innovation. How to evaluate the suitability of a supply chain innovation to an firm? Will there be any potential constraints to the innovation in the supply chain? How to deal with the timing issue of the evaluation? Will this innovation be risky in any part of the supply chain, from the supplier to the customer? Innovation can mainly be sorted into four types: Product, Process, Position, and Paradigm (4P’s).Whichever it is sorted into, innovation can be defined as a new idea, or the recombination of old ideas, or a scheme than challenges present order, or a formula, or a unique approach (Van de Ven, 1986:591). Most examples of the simple innovation are R&D departments’ new product design. This type of innovation are usually based on careful market research, built after detailed study of profitability and potential risk, released into the market after thorough limited-scoop test and trial. model) During all this process, the staff of the firm can gain full understanding of the design, and the design can be changed at any stage of the process to fit into the firm’s expectations and the market’s current trends. Also, as this type of innovation origins within the firm, the main timing issue of it will lay on the dynamic need and technology of the external market environment, while the consideration of competitors’ imitation/substitute can be comparatively lower as all the details could be kept in house or by patenting.On the other hand, innovations from the supply chain could be different. As the innovation can lay in any part of the supply chain, such as a enhanced information exchange system, or the distribution system’s transformation, the innovation will need thorough evaluation process to decide its suitability, such as the Farbey et al. (1993) and  Farbey & Finkelstein (2000) IS implementation’s evaluation framework. The effect of the innovation might not fit into the firm’s market envir onment and its current situation’s strategy.One of the most important aspects of the supply chain management is to study the buyer-supplier power relation, to reduce cost and increase value of the supply chain. Innovations across the supply chain, whether it is an information update or system reform or use of new technology, they can influence the power relation of the supply chain, desirably or undesirably. Positive changes to the power relation can help the firm gain a favorable position in or after the process of purchase/signing of contract.Taking the consideration of buyer-supplier power shift before an innovation is adopted is vital to the success of its implementation. The power relations, affected by information, scarcity and utility, can actually decide the profitability of the production and risk distribution between the firm itself and its suppliers & buyers. If the innovation to the supply chain lowers the liability to specific supply of materials, for example, th en the firm’s buyer power towards its supplier increases, with a possibility to bargain for lower prices on the materials.If, however, the liability is increased by the innovation, the supplier’s power increases, giving them the power to increase the selling price. The innovations, bringing changes to the current buyer-supplier relations, have the risk of lowering the buyer/supplier power of the firm, hence putting the firm in a unfavorable position in the supply chain, with the consequence of new or increased cost paid to suppliers, or reduced price to the buyers. It may also cause a decline in quality or efficiency as a series consequence.The wrong evaluation of the changes an innovation can bring to the supply chain and its buyer-supplier relations can be disastrous. Let us have a look at the Aris Isotoner’s 1994 sourcing calamity case. Trying to lower the cost, the executive of the company replaced the in-house production with outsourcing from suppliers in o ther Asian locales. However, this approach did not reduce the cost but raised it around 10-20%. Also, the responding speed was found slower, and the quality of the product was plummeted.As a series result, the company’s sales halved, causing more than $100 million loss and long lasting effects that required more investing to maintain the company. The Aris case is a clear example of how important it is to accurately evaluate the suitability and risk level of an innovation. The idea of outsourcing needs to be considered together with the current difference between in-house production and buying from suppliers. Not only the cost need to be considered, but also the quality of the product, and the speed of product supply.Taking it a little further, the communication process with the supplier can incur unexpected costs, for example, the lawyer fee. The matter of unemployment to the old plant’s employees could possibly cause HR problems that need time and effort to solve. The financial situation of the company may go through cash flow issues since the purchase of product can be much more expensive than raw materials. If the case is the other way around, that a company wants to bring the components’ production in-house, there can be multiple considerations, too.Apart from the problem of cost, location and quality, there can be human resource (suitable staff for the new plant, for example) and technology problems. As the production technology is comparatively new to the firm’s staff, it could be difficult to build up efficiency with the same cost at the beginning. Before an innovation to the supply chain is brought into practice, it is crucial to consider every possible impact that this innovation can have. Based on the scale of even the tiniest company, this could be difficult not to miss any aspect.In fact, supply chain innovation is more than difficult to go over restricted-scale test as there are actually no samples of supply chain. Eith er put the innovation into practice to observe the result after a while, or â€Å"simulate† it in imaginary models that cannot be perfectly detailed and has considerable mistake rates. Even if the suitability and risk level of an innovation can be accessed, can the response of the whole supply chain be quick enough and accurate enough? Will the integration of changed resources, information, the staff’s thinking and supplier updating be in time?Will there be â€Å"distortions† within the communication between the ends of supply chain? Is there any demand or idea conflict in the different fraction of the supply chain? These can all be the challenges that an innovation in the supply chain can meet. Also because of the innovation across the supply chain can hardly be kept in house, the firm’s competitors can get access to the ideas and the two firms may enter the situation that whichever introduces the new idea into the market first gains more advantage.Thus the innovation from the supply chain might end up as low or even no profit after evaluation, adoption, development and testing. This brings us to the challenge of proper implementation method and speed of the innovation. Based on different types of the supply chain, natures of different industries and the different environment of the market, the concerns and priorities of the implementation can actually be completely different. We will look into the difference between service and physical goods supply chain, and the difference between mature and emerging industries’ supply chain in the following paragraphs.All the challenges mentioned above can be seen in both service supply chains and physical good’s supply chains. These two types of supply chains share many same challenges, such as cost management, resource allocation, etc. They both need to be more dispersed, digitized and dynamic to catch up with the market trends. Unless the physical goods industry can successfull y digest the brought-innovation to gain its own patents, the two types of industries will both face the challenge of competitors’ imitation and timing.They will have differences of challenges, such as () but the major ones are usually the same as mentioned above. However, their priorities could be totally different. Though the service and physical goods supply chains face the same challenges mentioned above, there are some major differences between these two types of supply chain innovation. The difference is not shown by challenge’s types, but by the importance or significance of the same challenge.For example, service supply chain face the challenge of updating their staff’s knowledge of the new innovation as human resource is vital to the business and they actually face more intangible innovation than tangible ones, while physical goods supply chains might need to focus more on updating the plants and materials to follow up the new innovation’s require ments. Service, as an intangible product, focus its value more on technologies, techniques and human resource that accomplishes the service, and customer interaction level is generally higher.This implements that the service industry will focus more on intangible equities than tangible ones. When an innovation is in operation, for example, a new set of service, the service supply chain may suffer huge losses if its human resource and technology cannot follow the change, which may even lead to complete failure on the innovation. Also, the tight relation between service and customer participation requires the supply chain to be highly agile (Narasimhan, et al, 2006) to deal with changing demands.On the other hand, the physical goods supply chains are less strained to keep their staff on the trend. After evaluation of innovation, they are more affected by the problems related to physical production, such as material’s moving, location, distribution, etc. In emerging markets and mature ones, there can be difference of priorities to manage challenges, too. See it from the product life cycle theory (PLC), the mature markets’ products have stabilized consumer base, and the strategy of the firm is set and focused.The mature industries tend to have more incremental innovations either on process or on the product, thus they might need more time to evaluate the innovation based on existing products, and the consideration of cost and stuff/culture conversion. The strategies such as cost leadership, focus strategy, or differentiation give specific demand of innovation—lower the cost, or quicker delivery, or advanced function, etc. The human resource is well equipped with needed knowledge and technique, whereas the thinking of staff is harder to change.The priority of innovation management could be stabilizing, maintaining, improving, thus call for incremental innovation. The challenges are featured as trying not to affect existing value creation activi ties. Opposite to it, the emerging industries are going through fast growth, and demands radical innovation that has the potential to largely increase revenue or significantly reduce cost. The emerging industries have more possibility to encounter major breakthroughs and the radical innovations. There may be tense competition for market share. The market is unstable and the corporate strategies could change every day to follow market trends.Based on the emerging market, the supply chain’s innovations need to be fast responding and competency-building. The difference of innovation’s requirements can result in different evaluation standards and different methods to carry out the innovations. What’s more, we can see from the buy-supplier relation perspective. The emerging industries’ supply chain may hold more possibilities of communicating with new suppliers for new resources, so there need to be thorough consideration of the pre-contractual power relations . Wrong estimation of power relations may cause unnecessary costs.This requires more work on cost management and balancing benefits between different parties. In some of the cases, emerging industries face less competition, so the challenge of timing could be minor, but a few other cases mainly on service industries show that the emerging business could face even more severe competition and their profitability can vary significantly according to the introduction time. The suitability of innovation could be even harder to decide, because they will need to evaluate by speculation instead of looking for existing experience.They can consider less on the culture/staff conversion, though, as the thinking mode has not been set up yet. While for mature industries the existing pre-contractual relations are relatively stable because the information and resource of the buyer and supplier, no matter whether they are new entrants or existing firms, will actually be more stable. They will need to consider post-contractual power relations carefully, though, when the supply chain innovations are related to the replacement of suppliers. The transaction cost economy (TCE) shows that any changes to existing contracts can raise uncertainty hence raise risk to the supply chain.Based on individual industries’ difference, the challenges of managing innovation across the supply chain can be different in importance, significance and difficulty to settle. The nature of the industry, for example, whether it is national or international business, determines the priorities of challenge management. This is more specific to the individual differences, and requires experience and thorough research and careful design to successfully manage the innovations. The above mentioned challenges of evaluation and implementation are just two aspects of the challenges that innovation across the supply chain might encounter.There are also other challenges, such as managing conflicting requirements between the innovation’s development and the existing system, managing long term human resource and culture in relation to the innovation, developing the proper strategy to achieve win-win situation with the new innovation, etc. The last two mentioned above link to the features of the supply chain—more than one party is involved. The difference of staff and culture between the source party of innovation and the receiver party of it leads to the need of change in minds for the new innovation.The fact of involvement of the multiple parties leads to the possibility of win-win situation. However, this possibility could be a challenge because this could be a scenario of the game theory. Innovations can be the source of huge breakthrough and greater success to a firm’s supply chain. It can also be the source to risk and failure of the firm. Managing the challenges of supply chain innovation, though it is complex and require great efforts, can reduce the risks of the innovation. References: Watson, G. and Lonsdale, C. (eds. ) (2003) Managing the Supply Base within Business Networks, chapter 4Allwright, A. and Oliver, R. (1993) Buying Goods and Services, chapters 12-14 R Verma and K K Boyer, (2010) Operations and Supply Chain Management: World Class Theory and Practice, South-Western Dong Won Cho, Young Hae Lee, Sung Hwa Ahn, Min Kyu Hwang, (2012)A framework for measuring the performance of service supply chain management, Soft Computing for Management Systems, 62(3), Pages 801–818 A. J. van Weele, (2010) â€Å"Purchasing & supply chain management: analysis, strategy, planning and practice† 5th edition, Andover: Cengage Learning,Evangelista Pietro, Alan McKinnon, Edward Sweeney and Emilio Esposito, (2013)†Supply Chain Innovation for Competing in Highly Dynamic Markets: Challenges and Solutions. † IGI Global, 2012, 1-350. Web: 3-32 Alessandro Brun, Maria Caridi, Assessing Improvement Opportunities and Risks of Supply Chai n Transformation Projects (ed. ), (2008) â€Å"Supply Chain†[online], available from: INTECH, http://www. intechopen. com/books/supply_chain/assessing_improvement_opportunities_and_risks_of_supply_chain_transformation_projects (02/01/2013) Debra Hofman, Stan Aronow, 21 May 2012, The Gartner Supply Chain Top 25 for 2012 [online], http://www. artner. com/id=2021615#t-N70737 (05/01/2013) Jan 2006, The 11 greatest supply chain disasters [online], available from: Supply Chain Digest, http://www2. isye. gatech. edu/~jjb/wh/tidbits/top-sc-disasters. pdf (29/12/2012) Jackson, R. , (1995) An Empirical investigation of the differences in goods and services as perceived by organizational buyers, Industrial Marketing Management, 24 (2), pp. 99-108 Andrew Cox, Paul Ireland, Chris Lonsdale, Joe Sanderson and Glyn Watson, (2004) â€Å"Supply Chains, Markets and Power—Mapping buyer and supplier power regimes† [online], Taylor & Francis e-Library, available from: Google books, h ttp://books. oogle. co. uk/books? hl=zh-CN&lr=&id=HYBP9GsLpw8C&oi=fnd&pg=PP1&dq=buyer+supplier+power&ots=MmcU_1fXwW&sig=VwMwnViasijZHb5CNSVb53Rrlw4&redir_esc=y#v=onepage&q=buyer%20supplier%20power&f=false (23/12/2012) Marjolein C. J. Caniels, Cees J. Gelderman,(2007) â€Å"Power and interdependence in buyer supplier relationships: A purchasing portfolio approach†, Industrial Marketing Management, Volume 36, Issue 2, Pages 219-229, ISSN 0019-8501, 10. 1016/j. indmarman. 2005. 08. 012. http://www. sciencedirect. com/science/article/pii/S001985010500132X) (28/12/2012) J M Tuazon, (2011)†The top three reasons supply chain transformations fail† [online], available from: enterprise innovation, http://enterpriseinnovation. net/whitepaper/top-three-reasons-supply-chain-transformations-fail (31/12/2012) â€Å"Procter & Gamble: Finding the Right Business Model† [Online], available from: https://dspace. ist. utl. pt/bitstream/2295/141516/1/AOSI-2007-CASOH. pdf (26/12/ 2012)